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Requisition #:15709 Our Mission: Powering Innovation That Drives Human Advancement When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Innovate With Ansys, Power Your Career. SUMMARY The Senior Manager, Product Marketing for Structures, Fluids and 3D Design is responsible for leading the development and execution of all internal and external positioning and messaging and supporting associated marketing activities, including Foundational and Big C campaign activities for the Structures, Fluids and 3D Design product collections. This individual will manage a team of product marketing managers, guiding the creation of messaging, GTM strategy, sales readiness materials and marketing assets and tactics across a multi-product portfolio, while supporting the growth and revenue goals for the business and product/solution programs.This includes leading the development of product messaging, content strategy, foundational marketing content and sales enablement content, as well as maintaining the external strategic co-marketing partnerships required by the business. The developed strategy should reflect an understanding of key industry trends, strategic market opportunities and sales priorities. Success will be defined by effective program and campaign execution across the team that results in significant pipeline and revenue growth. This individual will work closely with key marketing and product management leadership, product marketing and industry marketing leadership, along with customer success (ACE), sales and R&D leadership. RESPONSIBILITIES Oversees and guides the benefit-based messaging for a significant portion of the Ansys product portfolio to prospective customers, existing customers, and partners. Leads the creation of positioning and messaging documents, marketing plans and demand generation activities targeting the global engineering audience in alignment with business growth objectives and key priorities. Executes on bi-annual product launches to expose new capabilities and workflows. Drives execution of organic technology-led promotion across social media, third party websites, blogs, and other digital mediums to build awareness and engagement and drive demand with targeted personas Reports on results from all marketing and sales engagement activities across the team to measure success against business goals Partners with the Ansys corporate marketing leadership and industry marketing team to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities for both direct and indirect sales channels Enhances and extends current processes to streamline business activities and explores new ways of doing things. MINIMUM QUALIFICATIONS Minimum of 5 years leading a team of diverse and talented individuals in a marketing capacity BS in Mechanical Engineering, Computer Science or a related field Strong working knowledge of simulation-based engineering Broad functional expertise across several marketing competencies (Sales Enablement, Product Marketing, Solution Marketing) Proven ability to lead and manage complex projects while guiding and executing on global technology-led marketing initiatives Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization PREFERRED QUALIFICATIONS Masters or other advanced degree in M