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HP, Inc. Global Paid Search Marketing Analyst (Recent Graduate) - Google Adwords and Google in Vancouver, Washington

Job Specification:E-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) is the new "shelf." This role will be a part of team of experts that operate at the intersection of search and the printing category. We drive the performance of HP Original Ink and Toner Cartridges within the SERP and see our presence there as a leading indicator or the health of our online business. We take an integrated view of Search, spanning all three search channels -product ads, text ads, and organic results. This role will play a key role in elevating our Search coverage, Return on Ad Spend (ROAS) and ultimately market share for Original HP Cartridges.Primary Function:Do you love Digital Marketing? Do you geek out about Google? Do you love Data? Are you interested in working with a great team of people across the globe? This role will be a part of a Search team that leads HP's global search strategy and execution for ink and toner cartridges. To do this, we analyze customer behavior, work with our HP Stores across the globe, develop the keyword sets for campaigns and tracking, report on search performance and guide strategic implementation. This role will be responsible for working with the Search team in creating keyword sets, analyzing paid and organic search results, conducting competitive analysis and search audits, evaluating HP's search performance, and making recommendations that will drive coverage, ROAS, and market share.Core ResponsibilitiesSearch Campaign development, execution, and analyticsDetailed keyword analysis, including defining the Search keyword 'population' for multiple countriesSearch keyword classificationManage search ad groups and campaigns including keywords, negatives, ads, landing pages, and product feedsExtensive analysis of search performanceAd-hoc digital marketing projects including digital tools and content developmentJob Requirements:Bachelor's Degree, relevant certificate / training or job experiences that emphasizes analytical skills and problem solving, Master's Degree preferredStrong critical thinking skills with an analytical orientation and attention to detailProactive and self-directed with a passion for learning and sharing knowledgeStrong teamwork orientation and a 'figure it out' attitudeAbility to work in a highly matrixed environment with roles and responsibilities that can be fluidVery strong teamwork orientation with a desire to drive the efficiency and effectiveness of the teamEnjoys working with data, gathering insights and driving action from the insightsAdvanced Excel/Data base capabilities and strong proficiency with PowerpointAbility to work with global teams across multiple time zonesUnderstanding of webpage construction and analytics a big plusFluency in English, additional language capability a big plus (French, Spanish, or Portuguese)Why HP?At HP, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be achieved if you really believe in it, and we will invest in your ideas to change lives and the way people work. This vision is what sets us apart as a company. At HP we work across borders, and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals. Everyone is valued for the unique skills, experiences and perspective they bring. That's how we work at HP. And this is how ideas and people grow.At HP, talent is our criteria. Join us in reinventing the standard for

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