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Social Media & Reputation Manager

Marketing

Tacoma, Washington

Description

About Us:

At Umpqua, we create a great place to work by offering a unique brand of relationship banking and fostering a culture where associates thrive. We are dedicated to supporting our customers and communities, and we can only achieve this through the dedication of our employees.

We value Trust, Ownership, Growth, Empathy, Teamwork, Heart, Enjoyment, and Relationships, and we are eager to meet candidates who embody these core values. We are always on the lookout for results-focused individuals who can think independently, work collaboratively, and support our broader purpose.

Think of us as financial partners, because at Umpqua, we believe the best way forward is together. Together for people. Together for business. Together for better.

About the Role:

The Social Media & Reputation Manager is responsible for leading Umpqua's social channel strategy imperative, including the oversight of all digital engagement, acquisition and retention initiatives across all social platforms, including but not limited to Facebook, YouTube, Twitter, LinkedIn, Pinterest, Google+, Instagram, Snapchat, etc. This position is the primary advocate for social engagement and digital marketing best practices and is responsible for customer engagement and experience through social channels. The role directly manages agencies and consultants, maintains budgets, and oversight of technical integration of content, in addition to training and leadership to help all Umpqua associates understand the value of a content-driven customer experience strategy through social channels.

• Responsible for the bank’s social engagement strategy to drive user and customer growth, reach and overall social engagement, including user actions by target audience and conversion goals, in partnership with line of business marketing leadership to ensure social strategies are in continual alignment with sales targets and marketing KPIs to measure and evaluate performance across social platforms.

• Implement social media marketing strategy best practices, develop user engagement reports, conduct social media competitive audits and implement tactical frameworks with primary responsibility for advocacy, design, development and management of comprehensive customer-first social media strategy.

• Direct creative agencies, third-party vendors and other suppliers, maximizing outside skills and resources while minimizing financial outlays to bring insight and expertise to marketing projects and plans.

• Responsible for social media marketing campaigns including, but not limited to: Creating, curating, and managing all published social content; Collaborating with other team members to create original content for posting on channel; Sourcing and curating outbound content in alignment with strategy; Engaging on channel with followers, responding to questions as appropriate; Providing Umpqua’s POV on relevant and timely topics and trends; Building and nurturing relationships with community members to foster brand evangelism.

• Maintain social content governance, including creation and maintenance of editorial calendars, style guides, messaging, taxonomies, metadata frameworks and content migration plans.

• Partner with Marketing Leadership to determine a reputation management strategy in support of business and marketing goals and apply recommendations that may influence the evolution of personas, scenarios, content strategy and comprehensive channel strategy.

• Support corporate strategy initiates sponsored by Marketing Strategies, including periodic travel across Umpqua’s markets to engage in regional meetings, customer research projects, store opening events and other market activities, as assigned.

• Passionately promote the Umpqua brand promise and messages throughout the company. Foster a culture of living and owning the brand message. Function as a leading advisor and solutions provider to all departments as they “live and own the brand”.

• Demonstrates compliance with all bank regulations for assigned job function and applies to designated job responsibilities – knowledge may be gained through coursework and on-the-job training. Keeps up to date on regulation changes.

• Follows all Bank policies and procedures, compliance regulations, and completes all required annual or job-specific training.

• Maintain a working knowledge of Bank's written policies and procedures regarding Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations as applicable to this job description.

• May be asked to coach, mentor, or train others and teach coursework as subject matter expert.

• Actively learns, demonstrates, and fosters the Umpqua corporate culture in all actions and words.

• Takes personal initiative and is a positive example for others to emulate.

• Embraces our vision to become “Business Bank of Choice”

• May perform other duties as assigned.

About You:

• Bachelor’s Degree in business, marketing, communications or a related field, preferred.

• 4-7 years of experience in a social media leadership role responsible for the creation and implementation of social media strategy across an organization, required.

• 7-10 years of relevant professional experience in the digital marketing industry with a clear understanding of the relationships between various marketing channels (both online and offline), required.

• Advanced knowledge and understanding of social media platforms (Facebook, YouTube, Twitter, LinkedIn, Pinterest, Google+, Instagram, Snapchat, etc.) and how each platform can be deployed for different use cases.

• Extensive messaging, writing and editing skills, and the ability to leverage multiple channels to land meaningful narratives, in environments that support brand and experience expression beyond the written word into images, experiences, and interactions.

• Proven experience working within various social medial platforms as well as with social media management tools (Sprout, Hootsuite, etc.).

• Extensive understanding of all aspects of content marketing, social, influence marketing, and communications, including omni-channel and marketing automation principles.

• Possess great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

• Possess strong interpersonal skills, with an ability to communicate clearly and passionately, both in writing and verbally. Positive attitude and solution-oriented approach to work is a must.

• Occasional travel required.

Job Location(s): Ability to work fully onsite at posted location(s).

Tacoma, WA; Lake Oswego, OR; Portland, OR

Our Benefits:

We offer a competitive total rewards package including base wages and comprehensive benefits. The pay range for this role is $80,000 - $120,000, and the pay rate for the selected candidate is dependent upon a variety of non-discriminatory factors including, but not limited to, job-related knowledge, skills, and experience, education, and geographic location. The role may be eligible for performance-based incentive compensation and those details will be provided during the recruitment process.

We offer eligible associates comprehensive healthcare coverage (medical, dental, and vision plans), a 401(k)-retirement savings plan with employer match for qualifying associate contributions, an employee assistance program, life insurance, disability insurance, tuition assistance, mental health resources, identity theft protection, legal support, auto and home insurance, pet insurance, access to an online discount marketplace, and paid vacation, sick days, volunteer days, and holidays. Benefit eligibility begins the first day of the month following the date of hire for associates who are regularly scheduled to work at least thirty hours weekly.

Our Commitment to Diversity :

Umpqua Bank is an equal opportunity and affirmative action employer committed to employing, engaging, and developing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other applicable protected status or characteristics. If you require an accommodation to complete the application or interview(s), please let us know by email: [email protected] .

To Staffing and Recruiting Agencies:

Our posted job opportunities are only intended for individuals seeking employment at Umpqua Bank. Umpqua Bank does not accept unsolicited resumes or applications from agencies and Umpqua Bank will not be responsible for any fees related to unsolicited resume submissions. Staffing and recruiting agencies are not authorized to submit profiles, applications, or resumes to this site or to any Umpqua Bank employee and any such submissions will be considered unsolicited unless requested directly by a member of the Talent Acquisition team.