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Description

Our worldwide vision is to be the most Seller-centric online global community, creating destinations for knowledge, news, inspiration, and celebration, dedicated to helping Selling Partners (SP) develop their full potential and success in the Amazon store.

We accomplish this vision with the following three objectives: 1) Build magical experiences to provide SPs opportunities to connect directly with Amazon and each other, thus creating a valuable and inclusive community, 2) Create and govern SP communications and content to inspire, educate, and engage in multi-directional channels between SPs and Amazon at scale; and 3) Measure SP Perceptions, develop SP Insights, and advocate on their behalf.

We are seeking a talented Sr. Product Marketing Manager to lead our channel marketing efforts, with a primary focus on our flagship annual conference, Accelerate. This role will be responsible for managing all paid and organic channel activities, driving in-person attendance, leading segmentation and targeting strategies, and boosting virtual/digital engagement before, during, and after the event. The ideal candidate will have a proven track record of driving successful marketing campaigns, especially through digital channels. You will be expected to think and act both strategically and tactically, from creating comprehensive marketing plans to executing them effectively. This role requires end-to-end ownership in a driving traffic and demand generation, excellent communication skills, and strong business judgment. You will work cross-functionally to drive excitement for key product/service launches and community-building experiences, while also setting, tracking, and reporting on performance metrics.

Key job responsibilities

• Develop and execute comprehensive multi-channel marketing strategies for Accelerate, encompassing pre-event, during-event, and post-event phases. Drive in-person attendance through strategic initiatives, lead segmentation and targeting efforts for customized messaging, and boost virtual interest and participation throughout the event lifecycle.

• Manage and optimize all paid and organic marketing channels to maximize reach and engagement. Identify and leverage new digital channels (SEO, SEM, Google search, Display ads, paid social, Email) to drive event awareness and attendance. Initiate test campaigns, lead experimentation roadmaps, and conduct A/B testing to improve channel effectiveness continuously.

• Create high-quality, engaging content and communications for various channels, including search, emails, paid search, display ads, and others. Ensure consistent brand messaging and voice across all marketing touchpoints while tailoring content to different audience segments.

• Define and report on channel success metrics, working with BI and analytics teams to establish comprehensive reporting dashboards. Set, track, and report on performance metrics, contributing to period reporting (XBRs). Analyze campaign results, synthesize learnings, and make data-driven decisions to prioritize future marketing initiatives.

• Collaborate cross-functionally with product, technology, and other marketing teams to identify new opportunities and integrate campaigns effectively. Partner with broader teams (e.g., PR, Public Policy) to execute campaigns and programs that drive excitement for key product/service launches and community-building experiences. Partner across key partner teams to build marketing collateral and channel support to awareness and participation.

• Formulate email communication strategies, design, implement, and launch targeted email campaigns to drive awareness and engagement for Accelerate and other events. Analyze email campaign results and optimize performance using a data-driven approach.

About the team

Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

• Experience with customer segmentation, profiling, and targeting

Preferred Qualifications

• MBA

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience communicating results to senior leadership

• Experience with A/B Testing or Multi-Variate Testing or both

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.