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Amazon Sr Product Marketing Manager, GenAI Dev Tools in Seattle, Washington


Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.

As a Senior Product Marketing Manager for our Next Generation Developer Tools, you will have the opportunity to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation developer services including generative AI technologies that are aimed at increasing developer productivity, accelerating modern software development and release processes, and removing developer friction. You will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with the engineering teams to shape the product vision and prioritize features. You will get to work on this strategic and rapidly growing business and have a big impact every day.

Desired candidates have demonstrated work experience in product or technical marketing, owning top-down and bottoms-up (product-led) growth strategies targeting developers and technical decision makers.

Strong preference for this role to sit in Seattle, WA USA and open to sit in the following locations only: San Francisco, CA, USA | Santa Clara, CA, USA

Relocation offered to only these locations from within the USA only.

Key job responsibilities

  • Drive customer facing and sales facing messaging and positioning targeting technical decision makers and developers alike

  • Work at both the strategic and tactical level. Define, own, and execute service launch and content plans

  • Craft and execute campaigns and leverage organic channels to reach our developers and customers and help grow their understanding and usage of the AWS Developer Tools portfolio

  • Test and refine new approaches and channels to reach and engage key audiences

  • Develop detailed campaign and event project plans, creative briefs, and digital strategies, including goals/KPIs, messaging, calls to action, segmentation strategy, adoption campaigns, distribution channels, and campaign schedule

  • Define business metrics, measurement plan, and testing plan for related campaigns

  • Work effectively across AWS with groups such as engineering, Go-to-Market, Analyst Relations, Developer Relations, and Marketing to achieve joint business goals

A day in the life

Sales, Marketing and Global Services (SMGS)

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

About the team

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

  • 7+ years of professional non-internship marketing experience

  • Experience using data and metrics to drive improvements

  • Experience building, executing and scaling cross-functional marketing programs

  • 5+ years demonstrated track record in crafting positioning, marketing content, and go-to-market plans

Preferred Qualifications

  • MBA and/or computer science, engineering, technology background

  • Experience with cloud and data center infrastructure technologies

  • 5+ year’s experience using and/or marketing DevOps and/or developer related products and services

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.