Amazon Corporate LLC Sr Marketing Manager, Alexa Voice Service in Seattle, Washington

Sr Marketing Manager, Alexa Voice Service Location: US-WA-Seattle Job ID: 646640 Company: : Amazon.com Services, Inc. Position Category: Marketing & PR Job DescriptionThe Alexa segment marketing team is looking for a dynamic customer centric marketer to lead go to market for key segments of the Alexa Voice Service business. Alexa started as the brain behind Echo, and now brings voice capabilities to countless devices including Smart TVs, Connected Speakers, PCs, Smart Home Products and more. Some of our recent launches include Sonos One, Ecobee Thermostats and HP PCs. As a segment owner you will define success for your segment and with cross functional teams including business development, product & retail account management, third party OEMs and retailers, finance, PR & UX. You will be responsible for leading go to market from concept through launch and ongoing, including influencing key product features, defining the out of box experience, building positioning and messaging, and working with partners to build and execute full funnel marketing campaigns. This role is central to the Alexa business, and the candidate best suited for this role will: Think and act both strategically and tactically to launch hit products and scale the business Build strong relationships with internal and external partners, and quickly formulate plans that are deeply backed by data Be a self starter, comfortable with ambiguity in a fast paced ever changing environment, and able to think big while paying careful attention to detail Specific Responsibilities include: Own go to market for a specific segment of Alexa Voice Service products Develop segment specific strategy to launch hit products and scale the business Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market campaigns. Lead senior level partners (internal and external) through complex negotiations Use data to ensure the voice of the customer is present in product and marketing decisions, and measure effectiveness of marketing campaigns and channels Conduct business analysis regularly to improve metrics throughout the product lifecycle Manage co-marketing budget including forecasting and reporting on a monthly basis ABOUT ALEXA AND THE ALEXA VOICE SERVICE Alexa is the brain behind Echo, the Amazon device designed around your voice that answers your questions, plays your music, reads the news you care about, checks sports scores or the weather, and much more-instantly. Just ask! The vision for Alexa is to build the Star Trek computer in the cloud and enable customers to access it from a range of devices. The Alexa Voice Service is the set of APIs and services that allows device makers and application developers to add intelligent voice control for Alexa's growing list of capabilities to any connected product that has a microphone and speaker. Basic Qualifications 4+ years of product management/product marketing/integrated marketing experience Experience managing multiple competing priorities simultaneously Experience working with partners and leading negotiations Experience using customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs. Bachelors degree Preferred Qualifications MBA Experience launching new and disruptive programs Experience launching and building consumer-facing brands-preferably in consumer products, media or e-commerce industries Track record of delivering consumer-focused marketing campaigns in technology marketing Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing