Job Information
F5 Networks, Inc Sr Manager - Product Marketing - RP1032219 in SEATTLE, Washington
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Senior Manager, Product Marketing
Position Summary
Are you a broad thinking product marketing leader that likes to take a strong portfolio of products and weave a powerful, compelling story with them? At F5 and our NGINX division as well as across the company we have the most complete suite of application delivery and security products.
This role will be responsible for leading a seasoned team of Product Marketing professionals, overseeing all NGINX go-to-market activities, including messaging, content creation, field/channel enablement, analyst engagements, event support, and evangelism.
It requires excellent communication skills in prose and presentation formats, as well as marketing execution and business analysis skills with a consistent record of efficiently promoting technology products and solutions.
You will also need strong leadership and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development, to lead and execute on a wide variety of Product Marketing initiatives. Demonstrated ability in developing customer and sales-facing presentations and other materials, including sales playbooks, white papers, website material, blogs, social media posts, videos, and written communications to employees and external partners, will enable your success!
Primary Responsibilities
- Lead all NGINX go-to-market initiatives
- Interface directly with the NGINX General Manager to understand the product strategy, roadmap, and priorities
- Grow market insight, and obtain industry knowledge to successfully position + message NGINX commercial and open-source offerings
- Research and know your competition, and efficiently communicate how to optimally position NGINX
- Create product positioning and messaging that differentiates NGINX
- Develop and implement go-to-market plans in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
- Enable sales and channel teams by communicating the NGINX value proposition and developing sales tools for use in selling motions
- Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
- Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, sales playbooks, and webpages
- Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 app security products
- Engage sales, channel, and customers via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
- Educate and support engagements with industry press and trade analysts
Knowledge, Skills and Abilities
Experience working in a global product marketing role in either a business unit, product line or central product marketing team
Great teamwork and interpersonal skills, working across global teams and organizations in an often-virtual