Job Information
PitchBook Data Sr. Manager, Marketing Intelligence in Seattle, Washington
At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: The Revenue Operations department is responsible for creating, maintaining, and continually improving PitchBook's systems that support our client-facing roles in Sales and Customer Success. This team works cross-functionally with Sales, Marketing, Finance, and IT to drive efficiency, accuracy, and revenue growth. As the Senior Manager of Marketing Intelligence, you will play a critical role in driving data-driven insights, operational efficiency, and strategic decision-making for Marketing team. By partnering with leadership, you will define key performance metrics, streamline processes, and empower teams with actionable intelligence to enhance growth and customer experience. Your primary focus will be on serving internal customers-Marketing brand, campaign, digital, event, and customer marketing teams and other business leaders-by delivering accurate and timely metrics, reports, and insights. Adopting a Product Manager mindset, you will treat dashboards, reports, and analytics as products. This entails understanding your internal customers' analytics needs, delivering a positive user experience, and driving engagement and retention for the analytics tools you develop. You will write detailed requirements to address customer use cases, track usage metrics to ensure adoption and satisfaction, and manage an analytics roadmap that aligns with business priorities. Collaboration is essential for success in this role. You will work closely with Marketing and Sales & Customer Success Operations teams to monitor system changes and their impact on business data. Additionally, you will partner with Enterprise Data Platform teams to ensure that data is consolidated, governed, and readily available to support your team's reporting needs. As the leader of the Marketing Intelligence team, you will prioritize objectives that align with business goals and ensure analytics solutions meet the expectations of internal customers. Primary Job Responsibilities: Develop a deep understanding of the needs, pain points, and opportunities of your internal customers, primarily PitchBook's revenue-driving marketing team. Your role will empower these teams with visibility and analytics that enable better decision-making and strategic planning Manage and develop a high-performing team of analysts, fostering a culture of collaboration, accountability, and continuous improvement Prioritize team deliverables based on their strategic alignment and business impact, ensuring that your team consistently delivers value Define and own a comprehensive data strategy to support Marketing goals. This includes analyzing go to market channel performance and funnel conversion rates to uncover trends, identify risks, and present actionable insights to leadership. These insights will inform strategic decisions and drive marketing performance improvement Define and monitor key performance indicators (KPIs) in partnership with Marketing channel owners to measure success and identify areas for improvement. In partnership with Revenue Operations, track pipeline health, develop lead for