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Adobe Inc. Sr Manager, Engagement and Retention Marketing in Seattle, Washington

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The challengeOne of the most important aspects of Adobe's business is cultivating deep, meaningful, and lasting relationships with our customers. In support of this, the engagement and retention of our customers has become the top strategic priority for the company. As our business continues to grow, we need to focus even more closely on the engagement of our customers and ensure that they are getting value from their membership with Adobe, with the goal of increasing our customer satisfaction and retention rates simultaneously.As a Global Engagement & Retention Manager, you will drive the integrated strategic planning and be responsible for the execution, reporting/analytics & ongoing optimization of your campaigns globally - with cross-functional support from media teams, agencies, in-house creative studio and our marketing insights and analytics team. A successful candidate will be expected to effectively partner cross-functionally with mentioned teams as well as cross functional partners within Product Marketing, GTM (Go-to Market) and regional teams. They will also be a dynamic leader that can balance longer-term strategy with short-term financial results focused execution in a fast-paced, dynamic environment.You will constantly put yourself in our customers' shoes - to make sure that everything we do ultimately benefits them. In addition, we need marketers who are comfortable using data to drive most aspects of our campaign strategies and ongoing performance optimization - since Adobe applies the DDOM (Data Driven Operating Model) across the company.As a newly created team, our plans are not set in stone. There's always something new to discover and try. This is a roll-up-your-sleeves and get stuff done position that's perfect for someone with an entrepreneurial-spirit, who enjoys identifying and tackling new opportunities to improve our customer's experience/retention.Success in this role is tied directly to our ability to measure our impact and materially improve our customer engagement and retention rates.What you'll doDevelop integrated marketing plans directly addressing key E&R business opportunities for both free & paid Creative Cloud Express users - for example: Nurturing free users, upselling free users (trial and units), reduce new customer cancels, Win-back lapsed customers, etc.Use existing key customer insights and data (or partner with internal Insights/Analytics team to establish new insights) to create relevant and impactful messaging.Write creative briefs and kick-off initiatives with internal COE teams & either internal studio and/or external agency creative resources.Oversee integrated campaign executions (e.g. Targeting, Creative, Offers, Pricing, Tactics, etc.)- to ensure they're on strategy and meeting/exceeding forecasted objectives.Partner with cross functional and regional peers to scale campaigns globally and provide ongoing guidance & campaign kits to ensure consistency in execution and outcomes.Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel metrics.Develop a bottoms-up forecasts and budget asks for your campaigns - as part of the lar