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Description

The Amazon Ads Inbound Product Lead (IPL) plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Amazon Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, the IPL orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The IPL is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The IPL plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.

Measures of success:

• Discovering insights that influence the product roadmap and lead to enhanced customer experiences

• Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision

• Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions

• Owning the source-of-truth documentation for their product to enable Sales and Marketing

• Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their products

Key job responsibilities

• Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products

• Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap

• Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement

• Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap

• Work closely with outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations

• In partnership with the Product Managers and Outbound PMMs, the IPL will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs

About the team

The Inbound Product Leads team is a newly formed pod within the product marketing org that plays a pivotal role in shaping go-to-market (GTM) and product strategy for Amazon Ads. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieves strong product market fit for the AdTech and Measurement product portfolio's.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience communicating results to senior leadership

• Experience building, executing and scaling cross-functional marketing programs

Preferred Qualifications

• 6+ years of relevant experience in product management, GTM, marketing, or comparable roles

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.