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At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: The Marketing team at PitchBook is critical to fueling the company's growth by using a variety of strategies to increase brand awareness and support our Sales and Customer Success departments in growing and retaining our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications. Reporting to the Director of Communications, the Social Media Manager is responsible for driving strategy, managing and executing our social media content to drive brand awareness, engagement, and lead generation. This role requires a blend of brand strategy, content creation, graphic design and multimedia skills, and data-driven analysis to optimize our social media efforts across various platforms. They will work closely with our communications, creative, and go-to-market campaigns teams to develop compelling social media content that resonates with our target audiences, are tailored for different platforms, and are aligned with marketing's strategic initiatives. This role must have a strong understanding of PitchBook's business, suite of products, target audience and market trends as well as PitchBook's brand voice, tone, and design standards. They must be a self-starter that can anticipate and proactively identify opportunities to execute best-in-class evergreen and campaign-based social media content, while also maintaining a comprehensive content calendar. This role will require a passion for narrative storytelling and developing innovative, effective content campaigns across different channels, as well as testing creative hypotheses, reporting on learnings, and building on strategic insights. Primary Job Responsibilities: Develop, maintain, and execute a comprehensive social media content calendar aligned with business goals, marketing campaigns and strategic initiatives Create engaging and informative content tailored to various social media platforms, including LinkedIn, YouTube, Twitter, Facebook, and Instagram Write compelling copy that reflects the brand's voice and positions the company as a thought leader in the financial industry Collaborate effectively with internal teams to source and develop content, including PR, research, news, creative, employee engagement, and internal communications Collaborate and coordinate social media posts and campaigns with digital marketing and paid social media teams to align and optimizeperformance marketing Design eye-catching graphics and images to enhance the visual appeal of our social media posts Utilize multimedia tools to create dynamic content, such as animations, video, and interactive posts Collaborate with our in-house creative team to ensure all content adheres to brand guidelines and maintains a consistent visual identity across platforms Monitor, analyze, and report on key social media metrics and performance indicators Provide insights and recommen