Amazon Corporate LLC Senior Marketing Manager, Alexa Voice Service in Seattle, Washington

Senior Marketing Manager, Alexa Voice Service Location: US-WA-Seattle Job ID: 760423 Company: : Amazon.com Services, Inc. Position Category: Marketing & PR Company/Location (search) : Country (Full Name): : United States Job DescriptionAre you the kind of person who thrives in an environment where you have to be inventive every day because no one has done what you're doing? Do you have a knack for creating high quality marketing deliverables that crisply convey value propositions and a successful track record of defining and executing go-to-market (GTM) campaigns in a technology market? Interested in Alexa-the brain behind Amazon Echo-and the future of voice-powered connected devices? Come work on it! Bring your marketing creativity and passion for technology to the Alexa Voice Service (AVS) Partner Marketing team and help our third party partners bring to market products and services with Alexa functionality that delight customers. The AVS Marketing team is looking for an experienced, creative, strategic thinker to join our team as Senior Marketing Manager. In this role you will be challenged to innovate and pioneer customer marketing approaches as you 1) help partners bring to market great products that use the Alexa Voice Service, 2) help drive customer adoption of these products and usage of Alexa on those products and 3) define a scalable strategy for executing co-marketing programs and customer campaigns that highlight Alexa-enabled products. You will leverage creativity, data and customer insights to execute high ROI customer-facing campaigns that drive traffic, click-through, conversion, and other KPIs. The right candidate will demonstrate a knack for rolling up your sleeves and getting things done with internal and external partners. You will have demonstrated the ability to drive new customer acquisition for newly-introduced consumer products including developing performance marketing campaigns, defining campaign success metrics and developing rock solid reporting and insights. Key responsibilities for the position include: Collaborate with internal and external partners to jointly define, develop, execute and analyze high-impact go-to-market campaigns including timelines, channels, merchandising, promotion, customer value prop/messaging, campaign goals and campaign measurement. Work closely with AVS Product Management and Leadership to identify and prioritize co-marketing campaigns that highlight Alexa-enabled products from our partners. Work closely with AVS BD, Alexa PR, AVS Product Management, UX, Brand, Amazon Legal, Category Leads, Retail teams and other Amazon stakeholders to influence key decisions and ensure cross-functional alignment. Develop a deep understanding of the drivers of purchase behavior (acquisition), customer activation (engagement) and habitual usage of Alexa (retention) and translate those insights into innovative go-to-market programs, campaigns and promotions. Represent Amazon when meeting with senior executive teams of key partners as well as establishing and building a strong, collaborative relationships with partners through the go-to-market and customer activation lifecycle. Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions. Own cadence and process for ongoing measurement of co-marketing activities, definition of critical success metrics and measurement methods as well as reporting to leadership and key stakeholders. Manage engagement with external agencies including drafting campaign briefs, overseeing creative development, and all other aspects of the process including cost negotiations, schedule management, approvals, research and analysis. Report weekly on our success metrics including performance of launch, a