Work in Washington Veterans Jobs

Req #: 235110

Department: SCHOOL OF MEDICINE

Job Location Detail: Hybrid Eligible

Posting Date: 06/07/2024

Closing Info: Open Until Filled

Salary: $8,400 - $9,583 per month

Shift: First Shift

Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-staff-20230701_a11y.pdf )

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

At UW Medicine, we work to improve health for all people through excellence in clinical, research, and education and training programs. As the only comprehensive clinical, research and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides the most up-to-date care for each individual patient, leads one of the world’s largest and most comprehensive medical research programs, and provides innovative learning programs for students, trainees, and practitioners in the health professions.

The UW Medicine’s Strategic Marketing and Communications (SMC) team plays a unique and vital role in advancing UW Medicine’s mission to improve the health of all people. We advance UW Medicine’s mission by creating connections to the discoveries, knowledge, and care that improve people’s lives. Our team is comprised of 50+ dedicated professionals who work across a variety of marketing and communications disciplines for both the health system and UW School of Medicine, including brand and marketing strategy, news and media relations, internal and crisis communications, web development, UX/DX strategies, social media, writing, and graphic design. Our success lies in our core values: respect, teamwork, creativity, continuous improvement, and focus on diversity, equity, and inclusion, that are reflected in all that we do.

The Senior Communications Strategist – Hospitals plays a strategic role in leading and executing communications strategies and messaging for Harborview Medical Center and UW Medical Center. This role will involve proactively identifying and crafting leadership and other communications, strengthening employee engagement, and assessing the hospital community and providing hospital employees with the critical news and information they need in a timely manner.

The candidate must possess strong people skills, including the ability to build trust and relationships with care teams, hospital leaders, subject matter experts, and communications partners. This communicator should be able to create both urgent and high stakes messaging as well as fun and engaging content, all of which acknowledges and understands the experiences and needs of healthcare professionals. The candidate must also exercise discretion in determining strategic priorities and content needs. They must be able to balance competing priorities and timelines; identify the right timing, methods and delivery platforms and channels; make complex, technical information understandable for diverse audiences; and work in a fast-paced environment. This role’s work is highly visible and impactful; the candidate must ensure high quality and accuracy.

The Senior Communications Strategist - Hospitals is an individual contributor and does not currently manage a team. A strong candidate will be both a strategic thinker and swift implementer, able to do high volumes of hands-on planning, writing, and publishing with minimal support. The position’s work is, however, highly collaborative; the candidate will coordinate with subject matter experts, project managers, communications colleagues, leadership, and others. This position must also be conversant in a variety of tools and technology and be skilled in managing multiple assignments simultaneously.

This position interacts with leadership, faculty, and staff across multiple UW Medicine entities. Interactions are primarily with Harborview Medical Center and UW Medical Center but may also include some interaction with Valley Medical Center, Fred Hutchinson Cancer Center, UW Primary Care Clinics, UW Physicians, Airlift Northwest, and the UW School of Medicine. The position reports to the Director of Internal Communications. The role collaborates closely with members of the internal communications, media relations, social media, digital, content and marketing teams as well as executive, clinical and operational leaders.

DUTIES AND RESPONSIBILITIES Hospital Leadership and Employee Communications Development and Support (60%): • Proactively identify opportunities for executive messaging and communications, and plan, develop, and coordinate the execution of messaging for multiple formats, including for Town Halls, op-eds, Board of Trustees, Advisory Committees, external and internal events, and ceremonies. • Understand and convey the appropriate voice and tone of key executive leaders in shaping messaging to advance hospital priorities. • Proactively identify, research, and develop original content about and for Harborview Medical Center and UW Medical Center that aligns with hospital-specific goals and priorities and adjust format as appropriate to reach different audiences. • Follow UW Medicine brand, voice, inclusivity, and editorial style guidelines. • Support ongoing and urgent communications needs, including those related to construction, parking, facility closing and openings, police activity, and more. • Create daily content deliverables and manage ongoing editorial calendar for hospitals. • Use email automation platform, employee communications platform, and other channels to target and send messages to the workforce and external audiences, ensuring timely delivery. • Identify communications channels to reach hospital-based employees and help support messages on these channels. • Measure and report on engagement and impact. • Support online content creation and updates and post content on employee engagement platform, content management system, etc. • Review and edit content produced by others. • Apply a lens of equity and inclusion to all communications.

Outreach and Relationship Management (25%): • Build trusted relationships with hospital executive leadership, hospital unit leaders, care teams and partners. • Partner with hospital leaders, subject matter experts, strategic communications team members, and other technical experts to enhance the employee experience. • Identify and attend regular hospital meetings to understand opportunities and discover information that will benefit internal audiences. • Identify opportunities to provide coaching and resources on developing and executing effective internal communications, such as communicating about changes or promoting events and programs. • Provide timely and ongoing communications related to the status of assignments. • Collaborate with communications colleagues, subject matter experts, and partners to support process improvements. • Identify potential solutions to complex problems and unique issues as they arise.

Miscellaneous (15%) : • Other duties as assigned to support strategic communications and UW Medicine hospitals and clinics.

MINIMUM REQUIREMENTS • Bachelor's degree in communications or related area • Five years of experience in communications strategy development, planning and execution.

Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration. ADDITIONAL REQUIREMENTS • Ability to work independently and with minimal supervision. • An authentically and consistently good listener. • Exceptional skills in relationship-building and collaboration. • Proven ability to work in a fast-paced, high-change environment, with demonstrated ability to manage multiple assignments and priorities and daily content turnaround deadlines. • Understanding of and commitment to diversity, equity, and inclusive communications practices. • A strategic and resourceful problem-solver. • Strong writer and oral communicator, and able to write and edit content quickly and accurately. • Knowledge and understanding of communications best practices. • Working knowledge of internal and external communications platforms. • Demonstrated ability to drive strong results with limited resources. • High level of computer literacy skills, preferably including experience with Office 365 and SharePoint. • Demonstrated integrity.

DESIRED QUALIFICATIONS • Ten years of progressively responsible experience in communications strategy development, planning and execution. • At least five years of experience supporting executive communications. • Advanced degree in communications or related field. • Prior work in a hospital setting. • Prior experience working in a large, complex organization. • Experience using email marketing automation applications, such as Marketo and intranet platforms such as Simpplr. • Experience posting content on a content management system. • Knowledge of accessibility best practices. • Familiarity with AP style.

Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.