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DESCRIPTION

You will manage client relationships by understanding their goals, providing strategic recommendations, leading meetings, and creating proposals . Additionally, you will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends.

This position requires 4-6 years of experience managing programmatic spending , proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions . Strong communication, collaboration, and multitasking skills are essential.

RESPONSIBILITIES

Retail Media Strategy:

• Develop and execute retail media strategies aligned with overall business goals , focusing on driving sales and increasing visibility.

• Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners .

• Collaborate with cross-functional teams , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.

• Create proposals and presentations to represent solutions designed around client goals.

• Serve as the main point of contact for retail clients. Lead client meetings to understand client needs.

• Be able to work independently and as a team to drive client success.

Campaign Management:

• Oversee end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).

• Optimize campaign performance by analyzing data, adjusting targeting parameters, and ensuring efficient spending.

• Analyze campaign performance metrics (NTB, Sales, CTR, etc.) and provide actionable insights.

• Monitor spending and adjust as needed to achieve campaign goals.

• Collaborate with creative teams to develop compelling ad creatives.

• Identify opportunities to streamline processes and create supporting documentation.

• Support post-campaign analysis , providing recommendations to promote repeat business.

Optimization & Performance Monitoring:

• Provide regular reporting and insights on campaign performance to stakeholders and clients.

• Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.

• Identify opportunities for upselling and cross-selling opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.

• Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage

Industry Knowledge & Proficiency:

• Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP).

• Understand programmatic buying, real-time bidding, and audience segmentation.

• Troubleshoot technical issues related to ad serving and tracking.

• Familiarity with one or more retail media solutions ( Amazon, Walmart, Target/Roundel, Instacart ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.

• Stay current with industry trends , algorithm updates, and competitive landscape to proactively adapt strategies; help develop competitive analysis as needed.

• Undertake additional responsibilities as needed to support team and client requirements.

QUALIFICATIONS

• 4-6 years of experience in managing programmatic spending across a retail media platform (Amazon DSP, Trade Desk, Google DV 360, Yahoo DSP) with a track record of achieving client objectives.

• Proficiency in performance marketing, conversion optimization, and online customer acquisition.

• Understanding of SEM to pair with Programmatic

• Experience with ad technology that supports retail media solutions , such as Skai, Pacvue, Hellium10, Analytic Index, and Amazon Marketing Cloud)

• An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, and the aptitude to multitask.

• Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.

• Command of essential Microsoft Office applications, and Excel with the ability to use formulas, functions, and pivot tables at an advanced level .

• Adept in project and campaign management across concurrent clients and campaigns.

• Strong verbal and written communication

• Comfortable leading and presenting recommendations to clients.

• Nurture collaborative relationships , and a collaborative and curious spirit.

• Work and resolve issues cross-functionally.

• Manage multiple priorities and concurrent deadlines.

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ABOUT US

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Corporate

Salary Range: $72,600.00 - $85,000.00

Company: Acosta Employee Holdco LLC

Req ID: 4999