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Amazon Corporate LLC Product Marketing Mgr, Programming, Prime Video Channels in Seattle, Washington

Want to change the way people watch TV? Help create the future of digital entertainment with Amazon! Prime Video is seeking a product marketer to manage content marketing (Programming) for Prime Video Channels, the service that lets Prime members add subscriptions like Max, Paramount+, Starz, and more, all with no cable subscription necessary. The Programming Manager will be responsible for driving key subscriber actions across our large and growing service of 150+ channels through integrated, cross-functional marketing campaigns. These campaigns will range from promoting popular titles on our channels\' services, to seasonal themes, to the Prime Video Channels service itself. The role will accomplish this through owning a content tiering and prioritization process, devising a campaign plan, kicking off work with stakeholder teams across a variety of media channels (including email, push notifications, social media, direct mail, merchandising, and display advertising), managing the campaign (including launch and ongoing performance), analyzing results, and optimizing for future improvements. As our content selection grows, this role will find ways to drive content marketing programs at scale through automated solutions. The successful candidate is a versatile and driven marketer with broad marketing experience across numerous disciplines including strategy, media, acquisition, engagement, and project management. Candidates will have experience working cross-functionally across internal and external teams, and driving programs that reach millions of customers, as well as an aptitude for data analysis. A mind for innovation, thinking big, and learning through testing is highly valued. Success in this role requires seeing the big picture, defining ambitious plans and goals, building programs and processes to scale, achieving efficiencies while maintaining impact, and operating daily at the highest level. This role provides an opportunity to develop original ideas, approaches, and solutions in a competitive and ever-changing business climate. Key job responsibilities - Developing marketing campaigns to drive engagement and retention, promoting top Prime Video Channels TV shows, movies, and events. - Maintain, and optimize the process for prioritizing marketing campaigns across a 12-month calendar, working with stakeholders to ensure campaign innovation and operational excellence, and reporting on results. - Ideating marketing campaigns to drive retention, and collaborating across internal teams to execute these plans by writing campaign briefs and overseeing their deployment. - Analyzing campaign and program performance and report results to leadership. - Diving deep into engagement and retention performance, and report on weekly progress with leadership. - Partnering with PV product and tech teams to develop tooling that allow campaign strategies to operate at scale, continuously seeking to reduce the manual inputs required to maintain marketing programs. We are open to hiring candidates to work out of one of the following locations: Culver City, CA, USA \| Seattle, WA, USA - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - Experience owning and driving large-scale cross-functional programs - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from \$87,300/yea