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Description

The landscape of social media and advertising changes rapidly with an ever-growing base of users. In 2024, global social media users will surpass 5 billion, accounting for 63.7% of the world's population, and is expected to exceed 6 billion by 2028. The Social Marketing team owns Amazon’s automated advertising on social media networks such as Facebook, Instagram, TikTok, Pinterest, and Snapchat. Our mission is to understand our customers in these social networks to create engaging and relevant ads that delight customers by helping them find the products and Amazon services they want, even before they know they want them. Social Advertising requires rapid change to constantly integrate Amazon ads with new social media partners, experiment with different forms of advertisement, and reach customers in the most effective ways, bring new customers to Amazon, and help customers find products and keep engaged with Amazon. At the same time, as experiments with new partners and new types of advertising prove successful, we need to be able to scale them and operate them through robust systems.

Key job responsibilities

We are seeking a Principal Product Marketing Manager to lead broad cross-organizational Social Marketing initiatives to build scalable advertising programs. You will collaborate with social media apps (Meta, Pinterest, TikTok, Snap, and more) to develop first-of-its-kind products, and partner with marketers, product, and engineering to bring new technical capabilities to life. You will manage development, design, and implementation of key roadmap initiatives in new business areas that drive growth in our advertising programs. You will drive business and senior leader reviews, up to VP, aligning teams toward effective business and marketing strategies. You will be trusted to operate with independence explore areas where long-term strategy has not yet been defined.

As a Principal Product Marketing Manager, you must be comfortable dealing with ambiguity, be analytical and possess excellent problem-solving skills. You will have excellent verbal and written communication and excel in stakeholder relationship management. You will be passionate about your work, see the strategic big-picture while remaining detail-oriented. You will bring 9+ years of marketing background with experience in online retail, programmatic advertising and social marketing, and be effective in managing and delivering large cross-functional initiatives. Fluency in data systems (Tableau, SQL) and Excel for self-service analysis is a must.

Basic Qualifications

• 9+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience with creating GTM initiatives at scale

• Experience working cross-functionally across marketing, product management, analytics, UX, and research

• MBA

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.