Sinclair Broadcast Group Principal Design Lead in Seattle, Washington

Principal Design Lead

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Job Description

As Principal Design Lead for the Innovation Lab, you will be responsible for providing strategy and creating thought provoking ux/ui solutions that scale across multiple products, platforms, and end-to-end scenarios for a variety of users. You’re a savvy, creative problem-solver with a knack for making complex things simple—is guided by user data and business goals, and has a natural talent for working with others to turn ideas into reality.


In addition to providing forward-thinking strategy and solutions, you’ll still get your hands dirty with industry-standard tools such as Sketch, Illustrator, and Photoshop. You’ll also collaborate with the creative and product teams to produce awesome, industry-leading work. Day to day, your role will include:

  • Create usable and engaging user experiences for customers while supporting business objectives

  • Design solutions that scale across multiple scenarios and products

  • Understand our products, gaining insight on where best to propose innovative ux interactivity

  • Explore unconventional methods of delivering our content in innovative ways (i.e. casual games)

  • Proactively manage multiple projects, from start to finish, to meet priorities and requirements in an agile environment

  • Effectively communicate and collaborate with engineers, product owners, researchers and stakeholders to conceptualize, prototype, test, iterate, and build end-to-end experiences


We’re looking for a Design Lead that is both exceptionally qualified and a delight to work with which usually includes:

  • Energy, a sense of humor and an open & curious mind (yes, these things really do matter!)

  • 10+ years experience in the creative field—plus experience delivering consumer-related products to market

  • A portfolio that demonstrates rock-solid skills in problem solving and interaction design along with examples of designing systems across multiple products or platforms. Strong visual design and prototyping skills a plus (After Effects, Flinto)

  • Proactive and strategic problem-solving, design process, and project management skills.

  • Excellent ability to present and explain solutions and decisions to stakeholders in a style that fosters collaboration and consensus building.

  • Mastery of design tools such as Sketch, Illustrator, Photoshop, InVision—and some knowledge of After Effects and Flinto

  • Outstanding skills in designing interaction and visuals for mobile.

  • Bonus points if you have experience designing for one of the following console products: Roku, Apple TV, XboxOne, Kindle, FireTV—and possibly PlayStation and ChromeCast.


There are few companies that can provide the breadth and depth of audience impact and scope of work that Sinclair can. Sinclair Digital is transforming how television is produced, distributed, and consumed. We are the innovation team for the largest and most diversified television broadcasting company in the country, with more local television stations than anyone and affiliations with all major networks. Our multidisciplinary team works together to create elegant solutions to the complex problems around delivering the most trusted, empathic, engaging, quality news, information, and entertainment to web, mobile, broadcast, and over-the-top (OTT) media distribution to audiences all over the country. Our digital portfolio combines websites, mobile apps, over-the-top (OTT) apps, a content management and publishing platform, and into a seamless user experiences. We run lean, move with agility, and take pride in our charter to transform the Sinclair Broadcast Group from a broadcast-centric company into a omni-platform enterprise while maintaining our corporate entrepreneurial spirit.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Job Location

Seattle, Washington, United States

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