Job Information
Crain Communications Marketing Manager in Seattle, Washington
Description Are you an enthusiastic and ambitious marketer with a passion for driving growth and success in the staffing and workforce solutions industry? Staffing Industry Analysts (SIA) is seeking a talented Marketing Manager who will play a pivotal role in expanding our Corporate and Council memberships and strategic solutions through comprehensive marketing strategies and multi-channel campaigns. As the Marketing Manager, you will be a strategic thinker with a deep understanding of the staffing industry, possess outstanding leadership skills, and have a track record of successful marketing initiatives. Key Responsibilities: 1. Marketing Strategy and Planning: Drive revenue growth by implementing dynamic and results-driven multi-channel marketing campaigns/initiatives to boost SIA's council memberships, corporate memberships and non-conference strategic solutions that align with both marketing and company objectives, targeting our key markets effectively, ensuring maximum sales impact. Conduct thorough market research to identify member needs, analyze competitors, and stay abreast of industry trends, enabling the creation of impactful marketing strategies. Set specific marketing goals and KPIs, proactively monitoring and reporting on campaign performance to continuously improve results. 2. Digital Marketing: Optimize and manage digital marketing campaigns, encompassing SEO, SEM, social media, email marketing, and content marketing. Write content for each channel and manage the creative process of marketing assets that align with the customer journey to be used across multiple channels to drive both brand awareness and conversion. This includes social content, email content, web content and marketing assets (e.g., blog posts, fact sheets, brochures, infographics, PPTs, etc.) Utilize data and analytics effectively to make informed decisions, develop recommendations, and generate hypotheses about campaigns and customer behaviors. Stay at the forefront of emerging digital marketing trends and tools, integrating them into marketing strategies and key operational areas of the program to gain a competitive edge. 3. Team Leadership and Collaboration: Collaborate seamlessly with other departments, including Sales, Web and Design, etc. to ensure the integration and alignment of marketing initiatives with overall business objectives. Exhibit a self-driven and proactive approach in leading your program area to achieve exceptional results. Qualifications and Skills: Bachelor's degree in Marketing, Business, or a related field. 5-7 years of experience in marketing, preferably within the staffing and workforce solutions industry. Proven success in developing and implementing multi-channel marketing campaigns that drive tangible results. In-depth knowledge of digital marketing techniques and platforms, with a focus on SEO, SEM, social media, content marketing and email marketing. Analytical mindset, with the ability to extract insights from data and use them to inform marketing strategies. Exceptional communication and collaboration skills to work effectively with cross-functional teams and external stakeholders. Self-motivated, proactive, and resourceful, with a strong drive for continuous improvement and achieving targets. Why Join Us: At SIA, we provide a stimulating and inclusive work environment that encourages creativity and innovation. As a full-time remote position, this role offers flexibility while collaborating with a dynamic team passionate about transforming the staffing industry. Additionally, we offer competitive compensation and benefits packages, providing ample opportunities for career growth and development. This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated base salary range for this position is $1