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Facebook Marketing Manager, Brand Safety in Seattle, Washington

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Ads across the Facebook family of apps and services make it easy for businesses to find people who'll be interested in their products and services and for people to discover brands they'll love. Our goal is that every ad we show brings a safe and meaningful experience for the person seeing it and for the advertiser running it.We're looking for an experienced, savvy and energetic marketing expert, who is passionate about the role Facebook plays in ensuring our platforms are safe, valuable places for both people and brands, to join our Global Business Marketing team. The successful candidate will develop and execute the outbound marketing strategy to support critical brand safety and integrity efforts for advertisers, agencies and industry bodies. This person will have the ability to think creatively, to simplify complex concepts and to collaborate with cross-functional partners across the company, such as Policy, Comms, Legal, Community Integrity and Product Marketing, to create marketing POVs, narratives, messaging, collateral, digital communications and more. We're looking for a strategic thinker, a storyteller and a proactive self-starter with a track record of resilience under pressure. Having a solid understanding of the digital advertising industry, including how societal pressures and the changing ads ecosystem impact brands is a must. Experience working with agencies or industry bodies is a plus.

Required Skills:

  1. Help set the business marketing strategy to support Safety & Integrity initiatives globally and to educate, inspire and enable clients and the industry

  2. Develop the outbound marketing strategy for Brand Safety & Suitability launches and execute with compelling, integrated marketing content (e.g., POVs, narratives, messaging, presentations, guides, product collateral, videos, digital, etc.)

  3. Collaborate with cross-functional partners to leverage and scale work via major marketing moments, campaigns and channels to reach relevant audiences and/or markets

  4. Stay abreast of breaking news and trends in the advertising industry

Minimum Qualifications:

  1. BA/BS degree in business, communications, journalism, marketing or similar

  2. 10+ years of experience in marketing or advertising, including account planning, strategic planning, communications planning, marketing comms or product marketing

  3. Knowledge and energy about the digital advertising industry

  4. Experience synthesizing complex technology products and client needs into simple, powerful stories and messages

  5. Thrives in a rapid, ambiguous and high-pressure environment

  6. Proven project management experience and prioritization skills

  7. Experience balancing multiple projects in a highly matrixed organization

  8. Experience with Google Workspace (G Suite) and PowerPoint

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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