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Career Opportunities: Marketing Content Strategist (24381) Requisition ID 24381 - Posted 06/26/2024 - CareOregon - Full Time - Permanent - Portland - Multi Location (2) Job Description Print Preview Job Title Marketing Content Strategist Exemption Status Exempt Department Brand, Marketing and Communications Manager Title Manager of Marketing and Communications Direct Reports n/a Requisition # 24031 Pay and Benefits Estimated hiring range $79,430 - $97,080 /year, 5% bonus target, full benefitswww.careoregon.org/about-us/careers/benefits Posting Notes This is a hybrid role with project based work in the office and some potential community work. Job Summary The Marketing Content Strategist is responsible for developing and implementing comprehensive content plans aligned with marketing goals. This position oversees the creation of diverse content types, ensures brand consistency, and utilizes data-driven insights to optimize content performance. Collaborating with cross-functional teams, this role involves staying informed about industry trends, managing content calendars, and strategically distributing content across various channels to drive engagement and meet business objectives. Essential Responsibilities Develop comprehensive content plans based on marketing objectives, target audience, and industry trends. Conduct audience research to understand the preferences, needs, and behaviors of the target audience. Ensure that all content aligns with the brand voice, message, and overall marketing strategy. Oversee the creation of various content types, including blog posts, social media content, videos, and more, ensuring consistency and quality. Implement SEO strategies to enhance content visibility and improve search engine rankings. Determine the appropriate channels for content distribution, considering platforms like websites, social media, email marketing, and more. Develop and manage content calendars to ensure a consistent and timely publishing schedule. Utilize analytics tools to measure content performance, analyze user engagement, and make data-driven adjustments to strategies. Collaborate with cross-functional teams, including writers, designers, and marketers, to execute content initiatives effectively. Stay informed about industry trends, content marketing innovations, and emerging platforms to keep strategies current and effective. Continuously optimize content based on performance data, user feedback, and evolving marketing goals. Help develop and execute plans for content distribution, considering paid, earned, and owned media channels. Organizational Responsibilities Perform work in alignment with the organization's mission, vision and values. Support the organization's commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals. Strive to meet annual business goals in support of the organization's strategic goals. Adhere to the organization's policies, procedures and other relevant compliance needs. Perform other duties as needed. Experience and/or Education Required Minimum 3 years' experience developing marketing and/or communications content Preferred Experience developing health care or insurance content Agency experience Marketing experience in the health care industry Knowledge, Skills and Abilities Required Knowledge Knowledge of current copywriting and content production best practices, including print, digital and social me