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ElasticSearch Inc. Marketing Architecture Program Manager in Seattle, Washington

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co. Our team thinks smart, strategic, and scalable, and will push you to do the same. In this role, you'll focus on the strategy, design, execution, and operations of Elastic's marketing technology infrastructure and automation solutions. We're looking for someone that's technically curious, unafraid to challenge themselves, and has a keen curiosity about understanding our business and the customer's journey. Are you looking to be a pivotal part of an elite marketing team? Does automating processes, scaling technology, and solving business challenges sound like your jam? Do you love collaborating cross functionally and thinking globally? This could be your dream job. What you'll be doing: Collaborate closely with marketing and sales partners and technical teams to gather detailed business requirements and deliver automated, scalable solutions to optimize marketing architecture and lead management processes. Lead the design and implementation of marketing technology infrastructure, ensuring seamless integration and optimal performance of web chat tools, marketing forms, list imports and other lead acquisition channels. Develop and maintain marketing program templates to standardize processes and improve operational efficiency. Assist in designing and implementing lead scoring models and interesting moments within the marketing automation platform. Monitor and analyze key performance metrics to drive operational efficiencies and make recommendations for continuous improvement. Conduct requirements interviews to uncover underlying problems and prepare detailed recommendations for lead management process and system improvements. Coordinate the integration of marketing automation platforms with our CRM, CMS, and other marketing platforms; ensuring accurate data mapping, attribution, and documentation. Help develop and implement the data management strategy for marketing, including data enrichment via third-party tools, normalization, and overall hygiene of the database to improve lead flow and targeting. Perform regular audits and maintain integrity of lead scoring and demand integration lead flow. Maintain, evaluate, and enhance global form and list import strategy and opt-in compliance framework for scalability, accuracy, and to improve lead generation engagements on elastic.co. Prepare visual diagrams of system architecture, functionality, and process flows. What you bring along: 3+ years of relevant experience, ideal candidate will have Demand Generation and Marketing Operations experience. Deep knowledge and hands-on experience with marketing automation software and integrations (Marketo preferred). Salesforce experience Proven technical knowledge of marketing technology, demand generation, and lead management processes. Demonstrable experience implementing complex technical projects. Commitment to rigor and execution and the ability to hold yourself accountable for deliverables. Good interpersonal and communication skills with the ability to adjust the level of detail depending on the audience. Data-driven decision-making using data available or defining new processes to capture data needed to drive logical decisions. Undergraduate degree in marketing, computer science, or related field. Comfortable working on a

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