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Description

The Strategic Account Services (SAS) organization strives to improve the Amazon customer experience by working directly with Sellers to improve inputs to seller growth including increasing selection, improving catalog quality, maximizing Prime commitment, optimizing events, promotions and marketing opportunities while educating on account health to drive seller growth. Our team invents and innovates across technology, processes and people to enhance the services we offer, improve Seller engagement and satisfaction, and build scalable solutions.

The SAS Business Accelerator Team (SBAT) focuses on accelerating the 3P business inputs through strategic initiatives and relentless focus on seller growth. We provide best in class services to SAS Sellers through programs that focus on the growth flywheel, in partnership with SAS account management teams and internal Amazon teams.

The SBAT-Brand Marketing team is responsible for maximizing brand discoverability and growth by driving brand-building inputs, such as promotions, events, marketing and merchandising placements, offsite traffic drivers, and the creation and integration of products and tools focus on seller growth.

The Manager, Product Marketing role will support a team of Brand Marketing Managers to develop, iterate and execute strategic and scalable marketing plans to help Sellers and Customer Success Managers to understand how to maximize a combination of growth levers to grow their business.

They will work collaboratively across 75+ internal partner teams to advocate for technology and process improvements for our sellers and drive SAS inclusion into 100+ events. They will work closely with internal SAS teams like account management teams, product, tech, marketing, L&D to develop, iterate and execute strategic plans to help Sellers build their brands, connect with customers, and drive long-term, profitable growth. They will also drive key initiatives in collaboration with external Amazon teams and represent SAS across the greater Amazon organization. The ideal candidate is analytical, resourceful, customer-focused and team oriented, with clear communication skills and the ability to build effective relationships with key stakeholders. They have experience operating autonomously and have taken on end-to-end ownership, successfully delivering results in a fast-paced and dynamic business environment. Above all, they should demonstrate ownership, as they would contribute to seller experience on the Amazon platform.

Key job responsibilities

• Strategic Partnership Development: Cultivate relationships with internal partners, account managers and strategic brand owners within target categories. Understand their business objectives, brand positioning, and technological needs to develop customized marketing and merchandising plans that align with their goals and enhance their success on Amazon.

• Product Marketing Strategy: Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and growth. Collaborate with cross-functional teams to align messaging, positioning, and marketing initiatives that make Amazon an attractive place for brand owners to grow their brand using cutting-edge technology solutions.

• Cross-Functional Collaboration: Work collaboratively with cross-category teams, including marketing, product management, and technology, to ensure alignment with SAS Brand Marketing objectives and advocate for the needs of our Sellers. Be the voice of the SAS Sellers and represent their interests in strategic discussions and planning sessions.

• High Touch Engagement: Engage in high touch interactions with strategic Sellers, providing them with personalized support, guidance, and identifying tailored opportunities for experimentation. Collaborate closely with Account Managers during business planning to identify and evaluate new solutions, ensuring they align with brand owners' objectives and have the potential for scalable implementation.

• Experimentation and Scalable Solutions: Collaborate with internal category teams to experiment with innovative solutions aimed at driving brand growth on Amazon. Work closely with stakeholders to evaluate the performance and feasibility of these solutions and, once proven successful, lead the efforts to create scalable solutions that can be implemented across Amazon for all SAS brand owners.

• Performance Analysis and Reporting: Build marketing effectiveness models, track and analyze key performance metrics related to marketing-driven initiatives. Provide regular reporting on the success and impact of these initiatives. Identify areas for improvement, develop action plans, and present findings to stakeholders at various levels.

We are open to hiring candidates to work out of one of the following locations:

Seattle, WA, USA

Basic Qualifications

• 8+ years of professional non-internship marketing experience

• 5+ years professional experience developing and leading teams while driving organizational goals.

• Experience using data and metrics to drive improvements and using Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

• 5+ years of experience managing marketing teams

• MBA Degree

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $125,700/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.