Job Information
Rivian Automotive, LLC Lead, Paid Media in Seattle, Washington
About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. Role Summary The Paid Media Lead will spearhead the strategy and execution of full-funnel evergreen and seasonal paid media campaigns across multiple channels, including CTV, social, search, online video, and Out-Of-Home. You will establish and refine processes that help Rivian reach new customers and drive sales with focus looking at long term impact. In this role, you will be responsible for partnering with analytics to define measurement solutions to evaluate incrementality of media in the business success. You will also be responsible for expanding the media footprint to new channels and to propose ideal media mixes for each campaign. Your deep knowledge and passion for paid media, combined with an understanding of the media landscape from awareness building to demand generation, will be crucial to growing our brand and driving sales. You will collaborate closely with internal marketing stakeholders and third-party agencies, managing all aspects of paid campaign execution from planning to optimization. Responsibilities * Develop media strategies based on integrated marketing briefs. * Partner with external agencies to plan, execute, and optimize campaigns. * Monitor performance, propose tests and experiments to identify how to maximize ROI. * Analyze data to produce actionable insights. * Collaborate with internal teams to create custom measurement and performance reports focusing on key metrics and business drivers. * Provide feedback on creative brief development based on past performance, proposed tactics, and landscape opportunities. * Track, analyze, and report data from campaigns to uncover insights and refine and optimize both the media plan and campaign creative. * Be entrepreneurial, flexible, and willing to take on a variety of tasks as needed. Qualifications * 7+ years of experience in media planning, buying, and executing across multiple platforms at a brand, publisher, agency, or similar. * Proven success in developing and implementing large-scale paid media campaigns, preferably within the automotive or technology sectors. * Experience managing multiple campaigns and large budgets in a fast-paced environment. * Proficiency in paid advertising and analytics tools * Exceptional briefing skills and effective communication skills (written and verbal) with a proven record of effective collaboration. * Self-starter, comfortable with ambiguity, and able to juggle multiple priorities under tight deadlines in a dynamic environment. Pay Disclosure Salary Range for Washington and California Based Applicants: $112,100 to $140,100 (actual compensation will be determined based on experience, location, and other factors permitted by law). Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums. Equal Opportunity Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, p