Job Information
Crain Communications Events Director in Seattle, Washington
Description To create the most innovative, engaging and culturally relevant experiences for our subscribers and audiences - driving brand awareness, driving new engagement, creating brand love and loyalty for Crain and its brands at large, with an immediate focus on Ad Age and Modern Healthcare and more. The Director role will support the Senior Director of Events and work closely with our marketing and editorial teams on all events. We are looking for an experiential pro with expertise in all event types, specifically conferences, galas, B-to-B awards shows and programs and trade shows. It's critical that you understand Crain's overall marketing objectives and can translate those into events that will foster thought leadership, drive industry relationships, revenue and infuse the power of the individual brands on-site (and/or virtually). The position requires a curious, self-motivated individual that is passionate about the events experience and has experience in some/all areas of event production, event customer service, general event marketing, event programming and programming operations, event sponsorship support and ideation, that will support and drive the execution of onsite and virtual experiences for Crain Communications. This position reports to the Senior Director of Events and Conferences and works collaboratively with Sales, Editorial, Digital, Marketing and Creative, Custom Content departments. Job Responsibilities Execute innovative strategies at both in-person and virtual events that promote the company, build and enhance brand eminence, generate leads, and develop relationships Provide strategic and creative direction, design, and management to a variety of activities related to the event operations and event success Deep database of venues, vendors, and producers for the event with fantastic working relationships in place Develop conference and event timelines Handle day-to-day responsibilities with staff, internal stakeholders, and customers (exhibitors and sponsors) Concept, direct and manage of all signage, lighting, event flow, ROS, SOWs for partners, staging, hospitality, activations, premiums, F&B, registration, registrations platforms, programming and agenda management and sponsorship support. Build and deliver exceptional brand experiences that are on brand Build and drive budgets, ROI tracking, revenue tracking and support. Preparation and distribution of detailed pre-event communications and post event reporting Acute awareness of all competitive events Create, drive, and manage end-to-end logistics for assigned proprietary and third-party events, including budget, contract terms, registration process, food and beverage, venue research, registration support, entertainment, conference booth production, transportation, among others Intimate knowledge of trade show floor plans, logistics, time schedules, registration, hybrid shows, Collaborate cross-functionally with appropriate teams to ensure optimization, appropriate subject matter experts are engaged, and that program launches are maximized for the broadest reach and resulting success factors. Project management, including the ability to manage multiple projects with varying due dates simultaneously, identify dependencies, and coordinate across other channels, in accordance with established milestones Liaise on and guide digital presence, social promotion, and public relations to support events Drive reporting related to ROI around the event Lead and participate in client and internal meetings, including regular status meetings, pre-program walkthroughs, onsite meetings, and post program debriefs. With the support of a small team most of the time (but not always), this role will both oversee and execute the content, logistics and marketing of events to create quality engaging onsite and virtual experiences to strengthen audience connections the brands, serving cl