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Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Digital Merchandiser to fill this role. This is a hybrid role based in Seattle, WA. As our Digital Merchandizer you’ll own the merchandising strategy and digital experiences required for us to drive ecommerce digital sales and enhance customer experiences through effective merchandising strategies and personalized web experiences. You’ll be accountable for on-time, on-brand executions of promotions, campaigns, experiences and tests on pages across HollandAmerica.com and related properties. You’ll also be responsible for ensuring end-to-end alignment with public and private campaigns by working closely with Marketing and Creative teams. Finally, you’ll be accountable for the optimization of digital merchandising experiences by developing an optimization strategy, creating variations, executing A/B tests, and reviewing and leveraging analytics to maximize direct revenue. Here’s a summary of what Holland America Line is looking for in its Digital Merchandiser. Is this you?

Responsibilities

• Creating Digital Experiences:

• Develop and implement effective merchandising strategies and web experiences for enhanced promotion and product visibility to drive increased digital sales and conversion

• Collaborate with various teams to align merchandising efforts with promotional campaigns and product launches

• Utilize data to analyze current performance and identify A/B testing and optimization opportunities

• Ensure accurate, up-to-date promotional and product details across the site

• Contribute to SEO efforts by optimizing site content for search engine visibility

• Collaborates with engineering, product, and UX/UI teams on new site features and components

• Employs technical and design skills along with digital interaction knowledge to ensure effectiveness and consistency in digital experiences

• Maintains consistent brand design and functional experience by adhering to style and format guidelines and other digital standards

• Ensures quality and accuracy by proofing own work, participating in proving reviews by others, and revising materials as needed

• Participates in the ongoing effectiveness and efficiency of our content management and digital publishing systems and processes.

• Creating Personalized Experiences:

• Identify user segments and opportunities to customize experiences and deliver incremental revenue for priority guest segments based on business needs

• Create segments in our Customer Data Platform (CDP)

• Design, implement, and optimize personalization experiences, collaborating with developers, brand, and creative

• Create dashboards, provide reports, conduct relevant analyses, and identify opportunities on personalized activity performance

• Testing and Optimization:

• Utilizes data to analyze current performance and identify A/B testing and optimization opportunities

• Designs and supports testing initiatives, collaborating with developers, brand, and creative

• Participates in regular optimization of HollandAmerica.com and related merchandising activities by responding to testing data and analysis

• Create dashboards, provide reports, conduct analyses, and identify opportunities based on testing results

• Cross-Functional Leadership:

• Facilitate effective communication between marketing, creative, and revenue management

• Present strategies, plans, and results to leadership, program owners, and supporting stakeholders

• An influential leader within the team who provides support and fosters skill development among colleagues

• Innovation and Trends:

• Stay informed about eCommerce trends, best practices, and industry innovations

• Propose and implement innovative merchandising experiences and solutions that leverage new technologies

• Contribute to the development of forward-thinking merchandising strategies

• Culture & Miscellaneous:

• Adheres to Core Values

• Encourages inter-departmental working relationships, collaboration, mutual respect and accountability

• Reviews daily emails regarding miscellaneous topics and answers appropriately

• Leads, represents the team, and/or participates in meetings, weekly, monthly, and quarterly

Requirements

• 5+ years’ experience designing, managing, and publishing eCommerce digital experiences in a fast-paced environment. Previous consumer Ecommerce design experience is required.

• 5+ years’ experience in digital layout, assembly, and production of pages and features that drive business goals and meet customers' needs

• 5+ years’ experience in personalization-related activities and A/B testing and optimization. Experience identifying and building user segments a plus.

• 3+ years’ experience utilizing analytics tools, creating dashboards, and delivering performance reports related to measurement of content, merchandising experiences, and/or A/B tests. Experience in Adobe Analytics a plus

• Proven experience as a Web Merchandiser in a related environment

• Strong proficiency in digital management tools, such as AEM, Asana, Adobe Target, Figma, Adobe Creative Suite

• Deep understanding of the digital journey, customer segments, and user-centered design methods

• Ability to manage multiple projects concurrently from the inception stage through launch

• Excellent communication, presentation, and leadership skills

• Superb interpersonal and teamwork skills are required for collaboration with management, other departments, agencies, designers and colleagues

• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Please note that this is a hybrid position based in Seattle, WA.

What You Can Expect

• Cruise and Travel Privileges for You and Your Family

• Health Benefits

• 401(k)

• Employee Stock Purchase Plan

• Training & Professional Development

• Tuition & Professional Certification Reimbursement

• Rewards & Incentives

• Base Salary Range: $67,800.00-$91,500.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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