Job Information
Nordstrom Digital Marketing Senior Specialist, Paid Social - (Hybrid - Seattle, WA) in Seattle, Washington
Job Description
Overview
In this role, you will help customers feel good and look their best by adhering to our digital advertising principles: customer-led strategies, emotionally engaging content, performance-driven marketing, and collaborative partnerships. You'll be a core member of a team that expands customer understanding, creates meaningful connections, and drives full-funnel marketing strategies, all while fostering an operational excellence culture and delivering results. Success in this role requires a proven track record of working cross-functionally to deliver results, effective communication, and a focus on achieving ambitious goals through scalable systems and innovative technologies.
Purpose
Your purpose is to help customers feel good and look their best. You do this when you stay true to our digital advertising guiding principles which are our framework to make strategic business decisions.
Customer: Your priorities are rooted in a customer-lead strategy that is focused on engaging specific customers to drive specific outcomes.
Connection: You engage with our customers through hyper-relevant content that creates an emotional connection.
Performance: Your happiest customers are those with a bag or package in their hand. You drive performance through a long-term, next best action, full-funnel marketing approach.
Partnership: You are a key enabler of priorities. You take this enablement seriously and work closely with your internal and external partners to deliver results.
Responsibilities
Your responsibilities are rooted in bringing your purpose to life.
Expand Our Customer Understanding & Reach: Help enrich the data for the Paid Social channel to create a deep understanding of our customers. You will focus on identifying and engaging our customers at scale digitally. Core to this approach will be growing our digitally marketable customers. Your focus will be on executing on a 3-month plan (quarter year) developed by your manager.
Partner with Lifecycle team to understand our customer segments – the social platforms they spend their time in, the content they are interested in, and the brands, products, and trends they are most engaged with.
Analyze Paid Social campaign performance across customer segments, identifying opportunities to optimize performance and customer experience based.
Create Meaningful Connections: Help develop personalized storytelling capabilities within the Paid Social channel based on platform capabilities. You will focus on significantly advancing past on-par approach to create more relevant creating offerings that emotionally connect with our customers. Your focus will be on executing on a 3-month plan (quarter year) developed by your manager.
Collaborate with the creative team to develop engaging ad creatives, including images, videos, and copy, tailored to different audiences and platforms.
Conduct A/B testing on ad creatives, targeting, and bidding strategies to drive continuous improvement.
Optimize a Customer-Led, Full-Funnel Marketing Mix: Help drive customer-focused digital advertising within the Paid Social channel. These strategies will engage customer segments with tailored, triggered approaches within Paid Social based on our customer’s engagement with Nordstrom and platform capabilities. Your focus will be on executing on a 3-month plan (quarter year) developed by your manager.
Assist in strategic planning of paid social media campaigns across platforms (e.g., Meta, TikTok, Pinterest, etc.), collaborating with internal teams to align campaigns with broader marketing goals.
Work independently to execute campaign setup, tracking, and troubleshooting to ensure accurate reporting and attribution.
Develop an Operational Excellence Based Culture: Help create efficient, effective, and scalable systems (i.e., processes, tools, meetings, etc.). These systems will be rooted in technological advancements including a full adoption of automation and artificial intelligence. Your focus will be on executing on a 3-month plan (quarter year) developed by your manager.
Own documentation (reporting, media plans, project trackers) in partnership with the Paid Social and broader Marketing teams to ensure accurate data and status updates.
Work directly with Analytics and Marketing Enablement teams to develop and action on plans to streamline and automate workflows.
Mentor junior teammates and cross-functional partners.
Deliver Results: Help deliver on weekly customer trip and sales targets within Paid Social. This includes driving intra-week reporting and optimization to drive performance. Your focus will be on executing on a 3-month plan (quarter year) developed by your manager.
Monitor campaign performance metrics (e.g., CPM, CTR, CPC, ROAS) and provide regular performance reports and insights.
Analyze data and implement optimizations to improve campaign outcomes.
Manage campaign budgets and ensure campaigns stay within allocated spending limits.
Contribute to strategic planning and decision making.
Lead larger projects and initiatives within the Paid Social channel to drive a deeper understanding of our customers and channel performance.
Requirements
Requirements for your role are rooted in the skills needed to deliver on your responsibilities.
Daily Enjoyment: A proven track record of providing to a team culture that enjoys its work.
First Team: A proven track record of working within high achieving cross-functional teams and helping grow high achieving functional teams.
Round Table: A proven track record of providing diverse perspectives to drive better outcomes. This includes making thoughtful decisions quickly.
Radical Candor: A proven track record of saying what needs to be said to drive the best customer outcomes with compassionate candor and receiving without defensiveness.
Start With Why: A proven track record of aligning to a clear roadmap on how to achieve priorities.
Simplicity, Focus & Urgency: A proven track record of operating with urgency. A proven track record of simplifying and prioritizing work.
Accountability, Trust & Care: A proven track record of holding yourself accountable with care and building trust with partners.
Handle Hard Better: A proven track record of developing sustainable systems to complete hard work in perpetuity.
Technical Know-How: Strong analytical skills and understanding of performance metrics (e.g., CTR, CPC, CPA, ROAS). Proficiency in Excel for data analysis and reporting. Excellent attention to detail and organizational skills. Knowledgeable about marketing technology and how tools and platforms connect to deliver and collect data for targeting, media optimization, and reporting.
Paid Social Skills: 4+ years of experience in paid social media advertising or related fields. Familiarity with paid social media platforms, including Facebook Ads Manager, TikTok Ads, Pinterest Ads, or similar tools. Understanding of full funnel Paid Social strategy and ability to connect tactics across the funnel back to performance outcomes.
To develop this proven track record, you will likely need 3+ years of digital advertising experience.
We’ve got you covered…
Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com .
© 2022 Nordstrom, Inc
Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.
Pay Range Details
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Washington: $80,000 - $132,000 annually
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_16.pdf
About Us
We’re a fast-moving fashion company that started as a shoe store in 1901. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. We empower our people to be innovative, creative and focused on providing the best service to our customers. Through it all, we remain committed to leaving the world better than we found it.
Whether you’re a genius engineer, a phenomenal salesperson or a supply chain pro, we invite you to bring your unique talents and join our team. We reward great work, promote from within and celebrate diversity.
CUSTOMER OBSESSEDWe strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.
OWNERS AT HEARTWe treat every interaction as an opportunity to make an impact and deliver excellence.
CURIOUS AND EVER CHANGINGWe approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.
HERE TO WINWe’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.
WE EXTEND OURSELVESWe treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community.
Come on! Join us!