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Amazon Corporate LLC Digital Marketing Manager, AMER Field Marketing in Seattle, Washington

The Digital Manager drives digital campaign execution supporting the commercial segment in the Americas. This role will create and execute digital programs that scale, implement best practices, utilize new tools and platforms to foster better customer experiences, and make continuous improvements based on data and insight. This role will support a diverse team of field leaders and support their campaign digital execution, providing strategic insight on digital optimization to ensure campaigns meet their lead generation goals.The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline. Channels will include email, virtual events, paid social, organic social, site merchandising, and others. Experience building and executing digital campaigns in is a required qualification.Position may be located in Seattle, WA or near any Amazon/AWS U.S. Corp office only. Relocation offered from within the US to these locations only.Responsibilities* Lead the execution of digital campaigns including project management, build, QA, deployment, testing, and reporting.* Oversee intake, scoping, capacity planning, and execution workflow for digital and lead generation activities in partnership with cross-functional internal .* Lead initiatives to improve processes and productivity which enable other digital marketers to scale with high bars on quality and efficiency.* Identify and share best practices for audience targeting and database hygiene, email/digital strategy, events, tracking instrumentation and digital channel measurement.* Develop and analyze digital channel performance metrics to drive future decisions and optimize lead acquisition and activation strategy.* Oversee the creation and optimization of email, landing page, and activity program templates in: GoToWebinar, Intrado, Uberflip, Splash, Adobe CQ, and other MarTech tools.* Deliver clear, consistent, and frequent communication with Field to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.About UsInclusive Team CultureHere at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.Work/Life BalanceOur team puts a high value on work-life balance. It isn't about how many hours you spend at home or at work; it's about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.Mentorship & Career GrowthOur team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.* 5+ years of experience in a high-tech demand generation/digital role.* Bachelor's degree in Marketing or Business or comparable education/experience.* Experience creating and executing integrated lead generation campaigns using tac