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Amazon Digital Marketing Manager, Ads Marketing Demand Gen in Seattle, Washington


We’re looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads. Amazon Ads operates at the intersection of ecommerce and ads, offering a rich array of digital ads solutions with the goal of helping our customers find and discover anything they want to buy. A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click ads products to enable head to tail advertisers to engage with customers in relevant ways. The Digital Marketing Manager will design, test, and scale best-in-class marketing campaigns and programs, to drive effective customer experience. You will flex your analytical and creative abilities as you design, experiment and build out marketing programs that help customers discover all the products and services that Amazon Ads offers.

This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time. You will also cross-share learning with Global teams to share best practices and insights.

Key job responsibilities

  • Plan, design, and execute cross-channel marketing initiatives that drive adoption of Amazon Ads solutions

  • Own the experimental testing design to uncover key insights and inform future campaigns

  • Build and execute campaigns, report on individual campaign results and bigger picture trends

  • Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages

  • Document best practices in execution and reporting that will serve as a model for partner teams

A day in the life

The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing tools, analyzing customer engagement data, and solving problems). The Digital Marketing Manager should be passionate about our customers and must have proven analytical capability, project management skills, and the ability to multi-task. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Seattle, WA, USA

Basic Qualifications

  • 4+ years of professional non-internship marketing experience

  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

  • Experience managing or working within cross-functional marketing and creative teams

  • Experience using data and metrics to drive improvements

  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

  • Bachelor’s degree in Business, Marketing, or other related area

  • Basic SQL knowledge

  • Ability to deal with ambiguity in a fast-paced environment where not all processes and procedures are clearly defined. Agility to change directions quickly as needed.

Preferred Qualifications

  • Experience equally comfortable building strategic marketing plans and executing at a tactical level

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

  • Good understanding of SQL and data processing tools

  • Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization

  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities

  • Excellent written and verbal communication skills

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.