The Boeing Company Digital Marketing Data Analyst in Seattle, Washington
The Boeing Company is currently seeking a Digital Marketing Data Analyst to join our Corporate Communications Digital team in Chicago, IL or Seattle, WA. This position will focus on transforming the way we digitally offer and market our services offerings to customers in the commercial aviation, general aviation, and government segments and will work in scrum, agile environments.
Primary Responsibilities* * Support key digital initiatives and projects for Corporate Communications, such as reporting for paid digital advertising, social media, email marketing, and web. * Support new Boeing Global Services digital marketing / customer experience products and initiatives in data analysis, testing, metrics, and data infrastructure. * Create daily and weekly reports on digital marketing tests for leadership and communicate results through email and presentations. * Define key metrics and identify sources of data to create test projections. * Make recommendations for tests to conduct based on performance analysis and consumer insights. * Work with scrum teams to ensure necessary tagging and data infrastructure. * Collect, clean, and synthesize live test data and derive user insights. * Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking. * Develop test performance dashboards to represent historical and live test insights for broader audiences. * Work closely with different business units, organizations, and finance to define and build reports and dashboards. Boeing is the world's largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems. We are engineers and technicians. Skilled scientists and thinkers. Bold innovators and dreamers. Join us, and you can build something better for yourself, for our customers and for the world.
Basic Qualifications (Required) * Bachelor's degree * 1 year of experience of working in digital marketing environments (e.g., with ad servers, web analytics, search bid management, etc.) * 3 year's working with SQL * Experience using Microsoft Office Products including the use of Excel for data analysis * 1 year of experience using Salesforce or similar CRM tool Desired Experience/Qualifications * Familiarity with digital marketing principles such as funnel optimization UX, SEO, and landing page optimization * Knowledge of key digital marketing KPIs (i.e. cost per click, CACs) * Proficiency in data visualization tools such as Tableau or PowerView; knowledge of database structures and data mining techniques * Enterprise SAAS; Adobe, Salesforce Marketing Cloud and CRM, etc.
Typical Education/Experience Bachelor's and typically 6 or more years' related work experience or Master's degree and typically 4 or more years' related work experience.
Employer will not sponsor applicants for employment visa status.
Job Communications & Branding Spec
Title: Digital Marketing Data Analyst
Other Locations: United States-Washington-Seattle, United States-Washington-Renton
Requisition ID: 1800064774