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Sprout Social Demand Generation Specialist in Seattle, Washington

Sprout Social is seeking a talented demand generation marketer to join our team. This individual will be responsible for supporting our new business funnel by managing and executing strategic inbound marketing campaigns. You will work alongside your Marketing Acquisition teammates to develop programs that attract new users to the site, convert them into leads and qualified opportunities and partner with sales to turn them into paying customers.Our ideal candidate is a motivated self-starter who's skilled at inserting themselves into initiatives and can execute projects from nuts to bolts. You enjoy working in a fast-paced environment and leaning in to solve hard problems. You're as comfortable orchestrating webinars as you are running cross-functional campaigns. You're also familiar with Salesforce and marketing automation technology (bonus if it's Marketo).Our marketing team has helped us reach 26,000 customers worldwide including Evernote, adidas, West Elm and Edelman. These businesses rely on Sprout to create stronger relationships with their customers through social media. The strategic programs you create will have a direct impact on our customer growth. We're looking for a creative, collaborative, and entrepreneurial marketer to build with us. If you love building and executing innovative marketing campaigns with a best in class team, we'd love to talk to you!QualificationsThese are the minimum qualifications that our hiring team is looking for in this role:You have: 3-4 years of proven success building innovative, impactful B2B demand generation campaignsYou are: a motivated go-getter with excellent organizational skills and ability to manage multiple simultaneous projectsYou can: provide detailed examples of demand generation programs you've run and success metrics to back them upWithin 1 Month, you will:Experience Sprout's in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customersFamiliarize yourself with Sprout's brand, values and processesMake a plan with your manager to set initial priorities, align on expectations for your role and learn about Sprout's approach to marketingMeet with key partners in the Marketing organization to understand current goals, challenges and areas where segment strategy can provide the most valueWithin 3 Months, you will:Know our customers - who they are, why they love us, how we can improve, what makes them tick, and how we can better support themKnow our prospects - how people find Sprout, what pain points we solve for, which competitors we need to beat, why we win and lose dealsBuild a cadence of high-impact webinars from conception through tactical execution, including sourcing and coordinating with external speakersCreate high-impact campaigns that attracts leads and drives conversions, and write copy for emails, landing pages, and adsWork closely with Content and Design teams to coordinate the creation of thought leadership content including guides, blogs and videosWithin 6 months, you will:Have a firm grasp on our business and understand your role in helping sales exceed its pipeline and revenue goalsIncrease marketing-generated leads and revenue through end-to-end ownership of the planning, execution and measurement of various lead acquisition channels to create a qualified lead pipeline for salesEstablish a framework for a long-term, high-converting demand generation campaigns to attract and convert quality leadsReport on campaign metrics and use data to guide strategic planningWithin 12 months, you will:Conf