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Sprout Social Content Specialist in Seattle, Washington

Sprout Social is looking for a driven, creative and detail-oriented individual to join our growing Content Team. You'd be a good fit for this role if you enjoy:Developing educational and thought-provoking content that solves readers' challenges and opens them to new ideasBreaking down complex concepts using compelling stories and engaging formatsDigging into data to come up with ideas to optimize content performanceKeeping up with the latest social media and marketing trendsSeeing your content make real business impactIn this role, you'll spend the majority of your time creating content that helps Sprout reach more social media, marketing and customer care professionals. Outside of writing, you'll play an important role in projects focused on optimizing and improving conversion from our content. You'll work closely with other members of the Content Team, as well as the SEO, Demand Generation and Analytics Teams, to ensure your content makes the maximum impact. The ideal candidate is a strong communicator who is comfortable working independently in a high-volume, deadline-driven environment and using data to inform content creation. They will be part of our Acquisition Marketing Squad and report to the Sr. Manager of Content & Communications.QualificationsThese are the minimum qualifications that our hiring team is looking for in this role:2+ years of demonstrated success writing long-form content, scoping projects and meeting deadlines2+ years utilizing SEO best practices in contentAdditionally, these are the preferred qualifications that would indicate a particularly strong candidate:Previous experience working in the software/SaaS industryWorking directly with customers or external partners on content and/or using Sprout Social would be a plus.Within one month, you will...Attend Sprout Social new hire training to learn about our company, culture, values and products and understand the value we deliver to customersMeet with key partners on the Content, SEO, Demand Generation and Analytics Teams to learn about their roles and how they work with the Content TeamDevelop a firm understanding of Sprout's brand positioning and writing guidelinesFamiliarize yourself with Sprout's content and content operationsSoak up knowledge from everyone you meet, and ask plenty of questionsWithin three months, you will...Write and publish high-quality pieces of content, which may include articles, guides, case studies, research reports, templates and worksheetsDevelop a strong understanding of Sprout's audience and target personas, including our top customer industries and their unique pain pointsFamiliarize yourself with the B2B SaaS model, how content contributes to our business goals and key metricsUnderstand the ins and outs of project management and content tools like Jira, Wordpress and SmartsheetImmerse yourself in learning about Sprout's product, customers and success stories Within six months, you will...Regularly share ideas for new pieces of content, both in team brainstorms and as they arise based on content performance and industry trendsSupport efforts to increase guide downloads, trial signups and demo requests from Sprout Insights through CTA optimization and updates to existing contentUnderstand the role of customer stories in our content strategy and develop a perspective on how to expand and build on our past effortsBe comfortable and proactive about working with collaborators to give feedback, push the creativity of our content and bring strategic insight to the tableWithin 12 months, you will...Contribute ideas on how to improve content conversion and exceed our content goalsLead meetings and brainstorms to develop content ideas and come up with plans for the Content Team to contribute to cr