Job Information
F5 Networks, Inc Brand Marketing Manager - RP1030241 in SEATTLE, Washington
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
For over 20 years, we have been the industry leader in application delivery. Now, were also helping our customers thrive on any architecture and across any multi-cloud environment. F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customersenterprise businesses, service providers, governments, and consumer brandscan deliver differentiated, high-performing, and secure digital experiences that are changing the world.
But our success isnt driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and its producing exceptional resultsnot only for our customers, but also for our employees. We understand that your life is about more than just work, so were committed to a culture that supports your whole life.
Description:
The Brand Strategy team is dedicated todriving and cultivating theF5 brand with the goal of increasing visibility of F5 in the market as atechnologyleader.The team is responsible for developing the brand foundations for F5 clearly defining how we show up in the market, the governance of the brand driving consistency across all touch points, and the activation of the brand internally and externally.
As a key member of the Brand Strategy team, you willbefocused onbrandstrategyacross the organization.This role will be collaborating withinternalteamsacross allgeographies. We work closely with Business Units, Digital, Portfolio Marketing, Comms, AR, HR, Global Good, Events, Customer Experience, Sales, Professional Services and other organizational specialists to ensure our brand initiatives are strategically aligned tobusinessstrategies, product features and communication initiatives.
This role will span across brand activation, brand governance, and brand health. You will helpmanage complexprojects /marketing channels / campaigns with multiple business stakeholders. Along with supporting the launch and sustenance of campaign efforts from inception to completion, includingtheintegration across functions.
The ideal candidate exhibits our F5 cultural values and elevates our collective bar in being collaborative, customer obsessed, inclusive, and results-driven to:
Activate the F5 Brand Strategy
Lead program manager for global brand initiatives
Collaborate across organization with stakeholders to champion the F5 brand withall organizationsteams by coordinating work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed
Workwiththe wider Brand Studios teamon governance, reputation and measurement of brand health
SupporttheF5brand portfolio, including naming strategies, brand name hierarchy, trademark management and enforcement, brand extensions, and co-branding opportunities
Reinforce the importance of global brand consistency by finding and equippingF5 teams, partnersand agencies with the tools and training needed to understand and comply with our brand platform and standards
Cultivate and grow internal advocates and fans
Work closely with campaign, digital and experi