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Amazon Corporate LLC AWS Head of Industry Marketing, Games in Seattle, Washington

Job summaryAre you an experienced marketing leader in the games industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way game developers innovate and modernize building, running, and growing their games? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps game development customers transform their businesses using the industry's broadest and deepest portfolio of cloud services and solutions.Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers-including the fastest-growing startups, largest enterprises, and leading government agencies-are using AWS to lower costs, become more agile, and innovate faster. Industry Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS.As a head of industry marketing for the games industry, you will have the opportunity to define and drive the marketing strategy for solutions and services that help game development companies accelerate cloud transformation. You will work with key stakeholders across product marketing, GTM, sales, and services to shape the messaging and marketing of AWS solutions and services for the games industry. You will create compelling content to help customers understand service use cases and value propositions, and build the right marketing programs to drive customer engagement and service adoption. You will get to work in a rapidly growing business and have a big impact every day.The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the games vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms for managing work. A proven track record of excelling in a data-driven marketing organization and industry subject-matter expertise are must-haves.This role is open to any Virtual - US location.Key job responsibilities* Own the creation of high-impact, industry-specific messaging and thought-leadership content showcasing the value and differentiation of AWS service and solutions for games.* Work effectively across AWS with groups such as product marketing, digital marketing, sales, business development, public relations, analyst relations, partner marketing, and evangelists to shape the games industry vision and achieve our joint business goals* Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding and usage of AWS services* Test and refine new marketing approaches and channels to reach and engage key audiences* Develop, and support keynotes at AWS and industry conferences and trade-shows, positioning AWS as the leading cloud provider for the industry* Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule* Work at both the strategic and tactical level of champion bold and creative ideas* Ability to travel both domestic and international to meet with customers and internal stakeholdersAbout the teamInclusive Team CultureHere at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, inclu

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