University of Washington ASSISTANT DIRECTOR FOR ADVANCEMENT COMMUNICATIONS in Seattle, Washington
Req #: 212076
Department: UW ADVANCEMENT
Job Location Detail: Hybrid Eligible - (3 days in Office, 2 Days Telework)
Posting Date: 08/31/2022
Closing Info: Open Until Filled
Salary: Salary is commensurate with education and experience
Shift: First Shift
Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here. (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academi-staff-20210208.pdf) Priority consideration will be given to applications completed by September 21, 2022.
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. For the University of Washington (UW) to be the greatest public university in the world as measured by our impact, the UW and University Advancement (UA) must weave equity and anti-racism into everything we do. Becoming a more equitable organization starts with us, and focusing on groups that have been excluded and under-engaged will lead to better outcomes for our whole community. Ensuring that diversity, equity, and inclusion (DEI) are natural outcomes of our activities will require us to state our values, live by those values and work toward our vision every day. To sustain our efforts, we have defined a path forward with our values clearly articulated and shared throughout the organization. We invite you, our community, to walk with us, share feedback and engage as we do our part in the University-wide effort to create a more just and equitable world. To learn more click here. (https://www.washington.edu/advancement/ua-dei-visions-values-and-actions) Position Purpose Working closely with Advancement and marketing colleagues across the University, the Assistant Director for Advancement Communications develops, supports, and implements internal and external marketing and communications strategies and projects to increase awareness of and private support for the University of Washington. The Assistant Director supports brand development and fundraising/campaign priorities, working with fundraising and communications teams throughout University Advancement to develop compelling marketing and communications strategies to cultivate pride and motivate investments in the UW. This position reports to the Director for Advancement Marketing and Communications Strategy as a key member of the University Marketing & Communications (UMAC) Brand Strategy Team. This position will frequently collaborate with Advancement and marketing colleagues across the University, senior leadership, and external stakeholders, including donors and volunteers. RESPONSIBILITIES: Strategy Management & Implementation • Develop and execute targeted marketing and communications strategies and implement tactics that support UW fundraising priorities, campaigns and engagement goals, such as specific marketing campaigns and project-based marketing projects. • Project manage, write, edit and evaluate digital engagement for Advancement communications, including the campaign website, e-newsletters, reports, and other electronic and digital communications. Analyze the results, making recommendations for increased effectiveness. Work with UMAC digital marketing team on digital marketing campaigns targeted at donors, students, alumni, volunteers and other audiences. • Manage internal Advancement communications, including newsletters, People and Culture communications, and other operational announcements and communications. Support Advancement executive communications as needed. • Act as account services manager for central fundraising teams and University campuses, colleges, schools, and units to collaborate and develop strategies that increase support for University initiatives and fundraising priorities. • Handle and maintain confidential materials and information. Other Duties • Hire and manage a marketing student intern. • Participate on task forces, committees and other forums that address the role of communications in the advancement program. • Other duties as assigned. KEY COMPETENCIES Core Effective communications: Expresses oneself clearly and empathetically in interactions with others and prioritizes an accessible and transparent style in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive and productive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity. Management People Builder: Committed to developing others to become leaders. Driving Results: Effectively communicates objectives and guides direct reports and team members to make decisions and achieve goals. Organizational Planning: Develops and manages comprehensive team goals and measures team progress while balancing short-term and long-term priorities that are consistent with the organization’s mission, priorities and goals. Managing Conflict: Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus with the best interests of the organization in mind. Functional Expertise Innovation Management: Able to anticipate market trends and be effective in facilitating and managing creative processes to achieve results in self and others. Organizational Agility: Knowledgeable of the organization, able to balance reason and the interest of various parties, and act in an appropriate manner that is congruent with the organization’s values, goals and mission to achieve success. Technical Agility: Ability to quickly learn and apply new technologies, skills and concepts into existing systems and protocols while continuously seeking improvements. MINIMUM REQUIREMENTS: Bachelor's degree in English, journalism, marketing, advertising, communications or related field and three or more years of diverse experience in marketing/communications or related field. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS: • Demonstrated ability to conceive, implement, and evaluate marketing strategies and goals. Experience with fundraising principles a plus but not required. • Strong writing skills. • Values the UW’s commitment to inclusiveness. Demonstrates respect and commitment to diversity. WORKING CONDITIONS: • Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions. Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.
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