The Boeing Company Partner, Affiliate, & SEM Marketing Specialist in Renton, Washington
The Boeing Company is currently seeking a Partner, Affiliate and SEM Marketing Specialist to join our Corporate Communications Digital team in Chicago, IL or Seattle, WA. This position will focus on transforming the way we digitally offer and market our services offerings to customers in the commercial aviation, general aviation, and government segments and will work in scrum, agile environments.
Key responsibilities will include: * Support new Boeing Global Services digital marketing products and initiatives in partnership, affiliate and SEM marketing. * Assess current digital acquisition performance and define overall vision & strategy to drive acquisition across partners and affiliates. * Identify key external marketing partners and negotiate optimum media rates. * Identify and prioritize high impact opportunities by conducting extensive competitive & market assessment and historic on site acquisition performance. * Drive alignment and maintain relationships across multiple internal and external stakeholders (i.e. agency, legal, organizations, line of businesses). * Develop and communicate performance reporting with insights and optimization recommendations. * Create business cases for off-site acquisition and secure funding to continue programs. * Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns * Optimize copy and landing pages for paid search engine marketing campaigns * Perform ongoing paid keyword discovery, expansion and optimization * Support other digital initiatives and projects for Corporate Communications, such for Boeing Stores or advocacy comms.
Boeing is the world's largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems. We are engineers and technicians. Skilled scientists and thinkers. Bold innovators and dreamers. Join us, and you can build something better for yourself, for our customers and for the world.
Basic Qualifications/Required: * 5 years of experience in collecting and analyzing data and generating actionable insights using analytics and campaign management programs (i.e. Google Analytics, Adobe Analytics, DoubleClick Campaign Manager) * 5 years of experience with campaign management systems (i.e. CMS, Atlas, DoubleClick, Adobe Target) * Bachelors degree Desired Qualifications/Experience: * 5 years of experience in digital marketing for a large scale brand, preferably embedded with agile teams * 5 years of experience marketing principles such as funnel optimization, UX, SEO, landing page optimization, A/B testing, and deriving customer insights * 2 years working in partnerships and affiliate marketing channels
Typical Education/Experience: Bachelor's degree and typically 10 or more years' related work experience or Master's degree and typically 8 or more years' related work experience.
Employer will not sponsor applicants for employment visa status.
Job Communications & Branding Spec
Title: Partner, Affiliate, & SEM Marketing Specialist
Other Locations: United States-Washington-Seattle, United States-Washington-Renton
Requisition ID: 1800064783