Microsoft Corporation Senior Director, Product Marketing for Microsoft Purview Data Governance in Redmond, Washington
If you are a purpose-driven leader who is passionate about helping organizations protect and govern all their data, you are energized by the prospect of leading a business which combines scale with incubation, have the technical aptitude to understand technology and its implications to customers, have strategic acumen, and can build and lead healthy and diverse teams, wed like to hear from you!
Microsoft Purview is one of the six product families that make up the Microsoft Security product portfolio. As the Senior Director, Product Marketing for Microsoft Purview Data Governance, you will be responsible for building our next multi-billion-dollar business, while driving product marketing and partnering very closely with our engineering and business leaders to generate Purviews next wave of growth.
You will be accountable for determining the best growth path for the product/business, soliciting direct customer feedback to validate the strategy, evaluating the competitive landscape, and using financial insights to inform decisions. You will lead the execution of the go-to-market strategy coordinating across our corporate, field, and partner teams. You will evangelize the product and its customer promise and build and execute the marketing plan across a variety of tactics and channels, including field, partners, digital communications, 1st- and 3rd-party events, technical skilling, and more.
In this role, you will lead a healthy and diverse team a priority for all managers at Microsoft is to develop and run high-performing teams while ensuring a focus on both diversity and inclusion, and on Microsofts values, culture, leadership principles. We are seeking a leader who will be able to model and drive that while running an agile team with a sense of growth mindset.
Microsofts mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positivelyimpactour culture every day.
Managers deliver success through empowerment and accountability by modeling, coaching, and caring.
Model - Live our culture; Embody our values; Practice our leadership principles.
Coach - Define team objectives and outcomes; Enable success across boundaries; Help the team adapt and learn.
Care - Attract and retain great people; Know each individuals capabilities and aspirations; Invest in the growth of others.
Analysis of Customer and Market Signals
Leads teams to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a product and/or solution. Determines areas of market research. Influences cross-divisional teams to create deep collaboration and trust with customers, partners, and the field to understand customer needs and identify investment priorities. Oversees teams to design how the team approaches research. Helps teams understand competitor strengths, weaknesses, Microsofts competitive positioning, and anticipates the business implications and problems solves to reduce risk and ensure that Microsoft is ahead of the market and priority competitors. Shares industry expertise and sets industry trends to develop insights from market or user research, competitive analyses, market and industry trends, and across the product portfolio to drive Microsofts Go-to-Market strategies and create a differentiated value proposition. Manage and hold teams accountable for preparing to partner with leaders to interpret opportunities and risks. Decide and allocate resources (people and investments) to maximize opportunities/goals. Synthesize and coach teams to build information and stories for executive teams. Delivers insight into both existing markets and new markets with less well-defined signals.
Product Vision and Strategy
Coaches and provides strategic guidance to teams to define the long-term vision and strategy for a product and/or solution in conjunction with more senior Software Engineering (SWE) and Business Planning based on a deep of understanding of customer needs, market and user research and trends, competitive landscape, and Microsofts business goals and strategy. Anticipates future market needs and demands and drives innovation to set-up products for future demands. Ensures teams distill the vision and strategy of the product and/or solution into a product roadmap. Prioritizes investments and resources to execute the vision. Determines the long-term market opportunities and breakthrough features. Anticipates challenges and coaches on solutions to get projects back on track. Teaches and enables the team to resolve internal and external blockers. Engages the industry to drive awareness of Microsoft and products (e.g., trade shows).
Value Prop Positioning, Messaging, Bill of Materials (BOM)
Creates and maintains partnerships for the team to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsofts Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Ensures the team identifies key customer reasons to buy, retain, and grow, and guides customer messaging within customer teams. Oversees the development and framework of messaging and positioning with stakeholders and managers. Guides the team to deliver thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling. Leads the team to consistently use crisp value prop. Guides the team to create demos to assist Go-to-Market and field teams. Builds value proposition across a broad set of products bringing them together into industry categories. Creates key selling points, reasons to buy, and customer-facing messaging in collaboration with internal teams. Leads the team's efforts to build global and integrated Bills of Materials (BOMs). Supports partner teams in the development of partner BOMs. Leads the team in building consumer/partner facing demo plans, product scripts, presentations, and sales materials.
Go-to-Market Strategy and Execution
Ensures teams identify and direct marketing strategies for customer acquisition, adoption, and renewal of a product and/or solution. Drives teams to identify metrics, target customers, define and execute the strategy for the end-to-end customer journey, and create user stories and scenarios to convey the big picture. Oversees teams when partnering with Product Management to define and develop Go-to-Market strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Drives teams to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); tracks performance against success metrics and proactively acts on performance. Drives teams to build the strategy and ensures the team achieves revenue growth priorities/monetization strategies, plans, and metrics in partnership with Product Management, Sales, and Business Development. Manages and measures collaboration to land these with Sales and channel teams. Builds, manages, optimizes large-scale annual Marketing budgets to achieve business goals. Ensures the teams develop engagement plans to interact with customers via various channels (e.g., mix of social, digital, one-to-many experiential activities). Coaches teams demonstrating the product in a one-to-many environment and/or presenting at larger industry and partner events. Leads the planning to build revenue and drives the team to achieve revenue goals.
Drives teams to deliver sales enablement and field support at scale. Works on strategic business deals and oversees teams to creating strategic partnerships and participating in pre-sales meetings with customers. Ensures teams provide coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal. Oversees content development to best resonate with customer value. Coaches the team understands what the customer cares about to create new sales opportunities.
Product Marketing and Business Performance
Provides vision and framing for building and executing marketing plans and strategies to achieve product revenue goals. Oversees across the cross-functional matrix as the Direct Responsible Individual (DRI) for product revenue. Has advanced knowledge and provides guidance on the multi-faceted drivers of product revenue and employs a broad array of strategies across the entire market experience (e.g., price, channel, product, promotion) to meet revenue goals and make adjustments where needed to address gaps.
Drives teams to develop solid partnerships and orchestrate efforts (e.g., with Marketing, Partner, Software Engineering [SWE], Design, Services, Sales) to lead and deliver differentiated customer value and company growth. Oversees teams driving initiatives and programs across teams to improve organizational goals. Ensures teams share demonstrated best practices to relevant stakeholders to improve product marketing and business performance. Drives impact through other teams.
Embody our culture and values
Required Minimum Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business, product marketing, product management or business planning
OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years' experience in business, product marketing, product management or business planning
OR equivalent experience
6+ years' people management experience
Additional or Preferred Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years' experience in product marketing, product management or business planning
OR Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years' experience in product marketing, product management or business planning
OR equivalent experience
8+ years' people management experience
Extensive cross-group collaboration and communication skills within ahighly matrixedorganization
Commercial marketing or sales experience for complex high-tech products; Familiarity with commercial go-to-market channels/levers; preferably both scale and incubation products
Product Marketing M6 - The typical base pay range for this role across the U.S. is USD $152,300 - $266,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $194,800 - $292,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .
- Microsoft Corporation Jobs