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REMOTE Partner Strategy & Program Marketing Manager 5 BCforward is currently seeking a highly motivated REMOTE Partner Strategy & Program Marketing Manager 5. Position Title: REMOTE Partner Strategy & Program Marketing Manager 5. Location: REMOTE Anticipated Start Date: ASAP Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: 6+ Months with a possibility of extension. Job Type: FULL TIME 40 hours a week, CONTRACT, REMOTE Shift: MON - FRI. Must have skills: * Minimum 7+ years experience with building PowerPoint decks. * Minimum 7+ years experience with SharePoint site experience. * Minimum 7+ years experience with communication/writes articulately.. Job Description: 1. Growth & Optimization on Meet Up Platform * Objective: Leverage 1st & 3rd party events, resources, channels, and content to direct people to the Meet Up community platform. Increase internal and external awareness to engage audiences and achieve shared goals. Scope of Work: 1. Strategic Planning: * Develop a comprehensive strategy to utilize 1st and 3rd party events, resources, channels, and content for driving traffic to the Meet Up platform. * Create a detailed implementation plan with timelines and milestones. 2. Content Creation & Distribution: * Produce engaging content tailored for various channels (social media, blogs, newsletters) to promote the Meet Up platform. * Curate and distribute content through identified channels, ensuring consistency in messaging and branding. 3. Event Integration: * Identify and participate in relevant 1st and 3rd party events to promote the Meet Up community. * Develop partnerships with event organizers to feature the Meet Up platform and drive attendee engagement. 4. Audience Engagement: * Design and execute campaigns to increase internal and external awareness of the Meet Up platform. * Implement engagement tactics such as contests, webinars, and interactive sessions to encourage participation. 5. Measurement & Reporting: * Define key performance indicators (KPIs) to measure the success of the initiatives. * Provide regular reports on engagement metrics, traffic sources, and conversion rates. 2. Activate Key Influencers in Azure Databases * Objective: Research and identify influencers in the database space such as MVPs and community leaders. Engage them through outreach and partnership initiatives to promote Azure Databases. Scope of Work: 1. Research & Identification: * Conduct thorough research to identify key influencers in the database community, including MVPs and community leaders. * Develop a database of identified influencers with detailed profiles. 2. Outreach Strategy: * Craft personalized outreach messages to engage selected influencers. * Develop a partnership strategy that includes guest blogging, social media advocacy, video tutorials, and participation in community events. 3. Engagement & Activation: * Offer influencers exclusive access to resources, proximity to product leaders, early product previews, and unique experiences to encourage endorsement. * Facilitate collaboration opportunities such as co-hosted events, webinars, and content creation. 4. Resource Provision: * Provide influencers with necessary tools and resources to effectively promote Azure Databases. * Ensure continuous support and communication to maintain strong relationships with influencers. 5. Monitoring & Evaluation: * Tracking influences activities and measures the impact on brand awareness and engagement. * Provide regular updates and reports on influencer contributions and campaign outcomes. 3. Enhance Participation in Community Events Obje