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The Social team in Microsoft’s Consumer Marketing Organization is reshaping how we tell stories on social channels. We need a highly creative, passionate, and energetic leader to join us.

As AI transforms technology, we see its potential to automate, personalize, and enhance content and experiences. The Director, Social Media will lead social media for Microsoft Copilot, Windows, Surface, Edge, Bing and Microsoft 365, covering organic and paid campaigns, creator and influencer campaigns, and community management, with competent measurement and analytics. You will be very creative, agile, savvy, and love social media.

You will define the vision for how Microsoft consumer brands engage on social media. You will oversee content development with internal and external teams. You will collaborate with marketing leads, web, media, PR, consumer insights and global product marketing to create social, influencer, and creator campaigns. You will coordinate with our commercial and international partners to ensure consistency and alignment. You will manage our social media agencies and deliver content and campaigns across platforms like TikTok, Instagram, YouTube and LinkedIn. You will put our fans first in all your executions.

Most importantly, you will create and shape the social strategy for Copilot, which will define this brand and become the benchmark for Consumer marketing at Microsoft. Build a team of writers and community managers, develop a cultural engine for GenZ insights, and take risks to make Copilot mainstream.

Finally, be ready to lead an innovative team that aims to excel in digital and social executions with high engagement and effectiveness. We love to test and learn, and we’re always looking for the cutting edge. If you’re a creative social leader with committed management skills, this may be the right opportunity for you.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Lead social media efforts for Microsoft Consumer marketing across audiences, platforms, and events. Define and measure the social media strategy and its implementation.

• Develop the Copilot brand and presence on social media. Build a team to transform our go-to-market strategy in this channel, including brand persona, content strategy, comment strategy, experimentation, social listening and analytics, and experiential extensions.

• Lead creative social media content and creator activations across owned, earned, and paid channels, with a pulse on internet and pop culture. Partner with relevant stakeholders to ensure program effectiveness.

• Lead engaging customer social media and creator experiences by tracking feedback, working with support teams, and leveraging industry, market, and competitor trends.

• Lead process and partner integrations with PR, Integrated Marketing and Product Marketing to align with marketing goals and leverage synergies.

• Lead relationships with social media platforms and agency partners to deliver a social media content strategy, aligned with the editorial calendar and campaigns, and produce all content required for social media campaigns and activations.

• Lead social media listening and analysis to optimize campaigns and programs. Lead measurement methodology and reporting across all social media campaigns and programs.

People Management

This role will manage five direct reports and several vendors and will be responsible for developing a high performing team to deliver a best-in-class service, through executive presence and leadership, aligning to Microsoft’s culture. Our managers deliver success through integrity, empowerment and accountability by modelling, coaching, and caring.

• Model - Live our culture; Embody our values; Practice our leadership principles.

• Coach - Define team objectives and outcomes; Enable success across boundaries; Help the team adapt and learn.

• Care - Attract and retain great people; Know everyone’s capabilities and aspirations; Invest in the growth of others.

Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

• OR equivalent experience.

• 5+ years people management experience (people, project, process, vendor, change).

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience

• OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experienceo OR equivalent experience.

• 3+ years people management experience.

• Demonstrate successful campaign development; creative and strategic solutions, execution of initiatives, and the ability to operate at different altitudes with stakeholders across several organizations when required. 

• Experience leading and executing projects in a complex organizational environment and working on several diverse projects at the same time. 

• Maintain good judgment in fast-paced, high-stress environments and excel in an ambiguous environment, orchestrating strategic and complex business activity. 

Integrated Marketing M5 - The typical base pay range for this role across the U.S. is USD $129,200 - $248,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $162,000 - $268,900 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until July 3, 2024.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .