Microsoft Corporation Director of Windows Consumer Services GTM in Redmond, Washington

Looking for a Rare Species of Leader for Windows Consumer Services GTM

Can a leader be a creative visionary and a master of business fundamentals? If your answer is a wholehearted yes, this may be the role you’ve been seeking.

The Director of Windows Consumer Services GTM is a role that calls on your strengths as a creative visionary who can understand and appreciate the history of Windows and Microsoft and can cast your mind forward to what could be. Your role is to market and grow engagement of services on Windows, including the Edge browser and Bing search experience and lead a team to think beyond the PC. You are someone who runs toward the challenge of growing consumer adoption, engagement and monetization – you love the opportunity to shift the current trendline into a hockey stick.

As team lead, you will direct your team to create the go-to-market and engagement motion for services on Windows including Edge, Bing, MSN and help in appropriately resourcing additional and new free Microsoft consumer services.

Your team will be responsible for building the foundational marketing plan to drive engagement and revenue for existing and new consumer services. In doing so you will be responsible for crafting compelling benefit messages and stories to promote high value services, make creative use of in-product surface areas and other customer touchpoints to increase engagement and drive monetization. You have experience with lifecycle management, and are inspired to deepen customers’ relationship with Windows and Microsoft.

As a master of business fundamentals, you are comfortable with analytics and data-driven decision-making. You understand and create marketing strategy, can prioritize for the essential levers, and are accountable to measurement.

If change, and driving change, presents itself as an opportunity to you, you have the right mindset. If people, and leading people, are a joy and a privilege to you, you have the right heart. Come meet our team and our leadership team that values integrity, direct communication, thoughtful decision-making, experimentation, and results. Come grab a seat at our table.


  • Understand services usage and services business fundamentals

  • Marketing visionary who can envision future and translate vision into reality

  • Great manager of people

  • Embraces collaboration with openness to input and perspectives of others

  • Creative, not afraid to break conventions and experiment

  • Sets clear priorities for the team

  • Comfortable with data-driven approaches to decision-making


  • 8+ years’ experience with an online service business as a product marketer/ manager, lifecycle manager, or related experience is required.

  • Experience in structuring research, developing messaging, campaigns, programs, post-campaign reporting

  • Quantitative fluency in analytical data, including customer lifetime value, measurements of engagement, monetization, NPS, churn

  • Exceptional storyteller to craft a benefits story for different customer segments, as well as telling the story behind the numbers to move senior executives and the broader organization

  • Practiced experimenter, driving campaigns and marketing programs based on different hypotheses; please be prepared to share detailed examples

  • Experienced people manager who develops talent and values diverse voices, cultivates a healthy team culture, and deploys a team effectively for outsized impact; please be prepared to share detailed examples

  • A Bachelor’s Degree (BS/BA) is required.

  • MBA or equivalent experience preferred.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form at .

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.