Job Information
Washington State University Social Media Strategist in Pullman, Washington
Social Media Strategist
Available Title(s):
1282-NNADMINPRO - Public Relations/Communications Coord Senior, 1282-YNADMINPRO - Public Relations/Communications Coord Senior
Business Title:
Social Media Strategist
Employee Type:
Admin. Professional
Time Type:
Full time
Position Term:
12 Month
Position Details:
The Opportunity:
As the Social Media Strategist, you will play a key role in driving digital engagement across all of Washington State University's six campuses. In a system-level position, you will plan and execute social media campaigns for key audiences, including prospective and current students, news organizations, alumni, influencers, donors, and others in the WSU community. Components of these campaigns may include paid media planning, campaign management and content creation. You will also be responsible for reporting and analysis of performance measures of WSU's central social media channels. You will supervise the social media manager and manage and oversee the social media annual budget allocation. You will show an authentic commitment to storytelling and supporting a diverse, equitable and inclusive environment. You will report to the brand marketing director on the system's central University Marketing and Communications team.
Required Qualifications:
• A Bachelor's degree in public relations, mass communications or a relevant field AND three (3) years of professional experience in print or broadcast news media, public relations or marketing including proven experience with writing and editing skills; writing feature articles, brochures, annual reports and speeches; executing strategic communication plans and complex communication projects.
• Demonstrated experience using social media analytics to make decisions around strategy and content
• Experience managing a social media analytics tool; experience with Sprout Social.
• Ability to distill complex policy ideas into impactful stories, graphics, photos, or video
• Strong writing skills, with a focus on creative storytelling
• Ability to work independently and in team environments, where one must respect and cultivate diverse and alternative perspectives.
Preferred Qualifications:
• Proven ability to work well on multiple projects or tasks under deadline
• Some supervisory or project management experience that demonstrates an ability to effectively lead a team
• Management responsibility of an enterprise-wide social media program a plus.
• Ability to manage sensitive situations and remain calm in crisis situations
Additional Information:
Area/College:
University Marketing and Communications
Department Name:
Strategic Communications
City, State, Zip:
Pullman, WA 99164
Department Link:
https://ucomm.wsu.edu/
Monthly Salary:
$4,942 - $7,567 | In accordance with https://app.leg.wa.gov/RCW/default.aspx?cite=49.58.110 the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate's current experience, education, skills, and abilities related to the position. Successful candidates typically begin up to mid-point of the sal