Acxiom LLC Sr. Marketing Campaign Strategist in Olympia, Washington
Day in the Life:
As a Sr. Marketing Campaign Strategist, you have an integral part in supporting Acxiom’s growth. Your expertise is in both building and optimizing marketing campaigns. You have strong analytical abilities, specifically with respect to target customer insights. You are a “story-teller”, you can pull out insights from reporting/analysis and then craft and present points-of-view in the form of compelling presentations, all while translating high-level thinking into meaningful ideas that excite clients and deliver brand results.
What you will do:
Strategic Planning - Tasked with identifying problems- uncovering the insights- and proposing solutions.
Facilitation - Provide strategic feedback- lead brainstorms- and team discussions to encourage strong campaign ideas and push to execute the best work.
Aggregate program performance metrics and present weekly and monthly reporting with impactful insights and recommendations to improve future performance.
Ensure each client’s scope of work is fully utilized monthly for a maximum return on investment.
Use advanced knowledge of email marketing to provide analysis and recommendations in coordination with elements and structure of email design and best practices
Define new ways to measure outcomes for existing solutions and assisting the client by providing fact-based metrics to support decisions
Take campaign results and make recommendations / other analysis
Measure ROI and KPIs and make necessary strategy adjustments if needed
Run analytics and provide regular and ad hoc reporting as needed.
Assist with internal digital systems configuration and optimization as needed.
What you will need:
Experience with SQL and Oracle (query information)
3+ years of related experience with a bachelor’s degree; or a master's degree; or equivalent work experience
To be a problem solver - taking a business issue / challenge and solving it
Ability to interpret what the client is saying - take marketing requirements and translating it into technical or vice versa
Ability to understand the various influences on campaign performance / impact of other marketing strategies
Be able to read results and slice/dice data in relevant views to provide informative analysis
Capability to provide interpretation of performance - trend analysis, month-over-month performance, segment analysis and such.
In communication with clients with updates on campaign, progress, goals, and strategy.
Stay up to date with the latest digital marketing trends
Nice to Have
Bachelor’s degree preferred
Certified Business Analysis Professional Certification
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
Attention California Applicants: Please see our California Consumer Privacy Act notice here (http://www.interpublic.com/ccpa-privacy-notice/) .
Attention Colorado, California, Connecticut, Maryland, Nevada, Ohio and Washington Applicants: This position is not located in the aforementioned states but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact firstname.lastname@example.org
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