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Field Marketing Specialist

Department: Creative Services

Location:

We are seeking a highly motivated Field Marketing Specialist to join our dynamic marketing team. This role is crucial in driving our event strategy and ensuring successful execution of all field marketing activities. The ideal candidate will be responsible for attending events, capturing and nurturing leads, driving traffic to our booth, and ensuring our event strategy aligns with our sales goals. Additionally, this role involves managing budgets to maximize the impact of our events. If you are detail-oriented, passionate about marketing, and excel in fast-paced environments, we want to hear from you.

This is a new role within a new department, so candidates must be flexible, have an entrepreneurial spirit-always asking how we can do better-self-starting, love continuous improvement, and have a -no job is too small- attitude.

Essential Job Functions

Event Attendance and Lead Capture

• Attend all scheduled events and trade shows.

• Capture leads through engaging conversations and effective use of lead capture tools.

• Identify and implement strategies to drive traffic to the booth.

Lead Nurturing

• Develop and execute lead nurturing campaigns for leads captured at events.

• Ensure timely follow-up and communication with leads to convert them into potential customers.

Event Strategy and Execution

• Assist in developing and refining the year-over-year event strategy to ensure alignment with sales goals.

• Analyze event performance and provide insights to improve future events.

• Manage the event budget to ensure maximum ROI and alignment with strategic objectives

Booth Management

• Ensure all booth collateral, including displays, brochures, and promotional materials, are delivered and set up properly.

• Identify and manage opportunities for booth lead magnets and handouts to attract and engage visitors.

ROI Reporting

• Track and report on event performance metrics and ROI.

• Provide detailed post-event reports and recommendations for improvement.

Minimum Requirements

Skills

• Strong organizational and project management skills.

• Excellent communication and interpersonal skills.

• Comfortable with public speaking and engaging with event attendees.

• Ability to work independently and as part of a team.

• Proficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).

• Willingness to travel frequently - up to 40% - and work flexible hours as required by event schedules.

• Detail-oriented with the ability to manage multiple tasks simultaneously.

• Analytical mindset with the ability to interpret data and generate actionable insights.

• Experience in budget management and ensuring alignment with sales strategies.

Education or Certification

• BA/BS in Marketing, Business, or a related field.

Experience

• 3-5 years of experience in B2B field marketing, event planning, or a similar role.

• Field marketing experience in K-12, EdTech, and/or with SaaS products is a huge plus.

• Familiarity with social media and digital marketing tactics to promote events.

• Strong understanding of sales and marketing alignment and collaboration.

• Proficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).

• Demonstrated success in creating and executing email nurture campaigns.

• Experience in developing and implementing event and tradeshow processes and best practices.

• Experience using frameworks like OKRs, KPIs, RACI, SMART, and SWOT for decision making and goal setting is a plus.

Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V

Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including:

• Medical, dental, vision, and Life & Disability Insurance

• 401k plan with partial employer match

• Paid Time Off

• Paid holidays

• Tuition reimbursement

• -O-Connor days,- which refers to a company-wide office closure between Christmas and New Year-s Eve, as well as other perks.

Anticipated Salary Range: $68,000 - $86,000.