Lumen Field Marketing Manager - Washington in Olympia, Washington
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.
As a Lumen Field Marketing Manager, you will be responsible for driving marketing campaigns and programs to increase the funnel and ultimately acquire new customers and upsell existing customer accounts. This position will develop and deliver tactics to drive high-touch marketing programs to move prospects and customers through the sales cycle to meet Lumen revenue targets. You will support the Lumen sales organization in a fast-paced environment that requires both marketing and sales expertise. This is a work-from-home / field-based role that covers our Washington state territory.
The Main Responsibilities
Develop and deliver marketing tactics that proactively drive marketing programs through planning, execution, and results tracking.
Ensure awareness, adoption, and participation of marketing campaigns and tools by sales professionals; develop and deliver actions plans for improvement.
Manage formal feedback loop to provide field input on programs and promotions to product and segment marketing teams.
Drive lead generation activities to increase lead conversion rates to meet overall revenue targets.
Track lead generation and program results via SFDC and communicate success rates and/or opportunities to sales and marketing leadership.
Manage field marketing program budget.
Participate in sales organization projects and initiatives to provide marketing support and resources.
Organize and execute local events with local teams
What We Look For in a Candidate
Bachelor's degree or equivalent education with 6+ relevant experience OR Master’s degree with 4+ years of relevant experience
Experience in marketing to consumer
Ability to create a marketing plan and run a marketing campaign
Have experience in marketing tactics such as direct marketing, OOH, social media campaigns, radio broadcast, streaming audio and podcast media campaign
Good skills in creating PowerPoint presentations
Requisition #: 302572
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
Salary Min :
Salary Max :
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.
As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)
Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
Salary Min :
Salary Max :
This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.
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