Ford Motor Company Digital Email Analyst in Olympia, Washington
Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers' businesses thrive today and into the new era of electrification.
In this position...
Ford Pro Tech –Data & Analytics (D&A) is a global team responsible for the strategy & delivery of 360 data services, modern business intelligence, and advanced analytics solutions powering Ford Pro. This enables Ford Pro to operate as an analytics-driven business in a highly competitive marketplace!
We are seeking a skilled and detail-oriented Digital Email Analyst to join our dynamic marketing analytics team. As a Digital Email Analyst, you will play a crucial role in optimizing our email marketing campaigns to drive engagement, conversion, and overall customer satisfaction. Your primary responsibility will be to analyze email performance metrics, develop data-driven insights, and implement strategies to enhance the effectiveness of our email marketing initiatives.
This role will report to the Manager, Integrated Marketing Analytics Ford Pro. D&A works in a Product Management Delivery model working end-to-end with marketing partners, analytics managers, product owners, product designers, data scientists, business intelligence engineers, data engineers, and software developers to deliver analytics innovation.
What you'll do...
Strategic Thinking: Ability to influence the strategic direction of integrated marketing campaigns by leveraging historical data and insights to craft effective and efficient multi-channel strategies that deliver against revenue and profit targets.
Analytics: Monitor and evaluate email campaign performance, tracking key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to identify trends and areas for improvement.
Data Insights: Conduct in-depth analysis of email marketing data to uncover actionable insights, audience segmentation opportunities, and personalized content recommendations, with the goal of maximizing email engagement and ROI.
A/B Testing: Lead measurement and testing discussions to design an approach that delivers a fully integrated view of performance across channels and achieves learning objectives that will be applied to future campaigns.
Modeling & Segmentation: Utilize data analysis to create and maintain targeted audience segments, ensuring that emails are delivered to the right audience with tailored content for improved engagement.
Visualization & Story Telling: Monitor and report on marketing campaign performance, providing go-forward recommendations for improvement and influencing future campaigns with compelling visualization and storytelling skills.
Bachelor’s Degree in related field of study
8+ years of professional work experience in Marketing Data & Analytics
5+ years’ experience with CRM Analytics deliverables (profiling, retention, conversion, cross-sell)
5+ years’ experience working with Email Platforms such as Salesforce Marketing Cloud or Adobe Campaign
5+ years’ experience building dashboards using data visualization tools such as Datorama, Tableau, Qlik Sense or Power BI
5+ years of proven ability to turn customer data into marketing action and know how to measure it
5+ years’ hands on SQL experience
4+ years’ experience working in a cross-functional, agile team environment.
4+ years executive presentation preparation and delivery
3+ years of leading and facilitating marketing measurement and test plans
Even better, you may have...
Master’s Degree in related field of study
Experience with Sales Force CDP, Marketing Cloud, Sales Cloud
Experience with Adobe Analytics or equivalent web analytics tools.
Experience with Performance Marketing environments (Safe Haven, Digital Media Platforms)
Experience with predictive model development such as Look-A-Like, Media Mix or Multi-Touch Attribution Models
Strong collaborative interpersonal skills
Ability to work under pressure, establish priorities and respond with urgency
Proactive, results-oriented problem-solver with great attention to details
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above?
No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, and prescription drug coverage
Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
Vehicle discount program for employees and family members, and management leases
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
Visa sponsorship is available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Requisition ID : 15833
Ford Motor Company
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