Job Information
DBA WestLand Resources Marketing and Proposal Manager in Mukilteo, Washington
The Marketing and Proposal Manager leads a team to develop and execute marketing strategies, create compelling proposals, and maintain project information in the CRM system. In collaboration with the Communications and Strategic Projects Manager, you will ensure brand messaging remains consistent and impactful across all platforms. You will partner with key stakeholders and subject matter experts to manage and coordinate marketing campaigns and conferences and associations. This position will ideally be based out of WestLand's Seattle, WA or Portland, OR office but applicants local to other WestLand offices will be considered.
What will I be doing?
- Marketing Initiatives:
- Overseeing content creation for the company website, social media, and marketing collateral to enhance brand visibility and engagement.
- Ensuring content accurately reflects recent projects, company achievements, and industry expertise.
- Developing and implementing client development strategies and targeted marketing campaigns aligned with business objectives.
- Tracking, analyzing, and reporting on marketing campaign performance, making data-driven adjustments.
- Overseeing the creation of marketing materials and presentations to support various levels of the organization, ensuring consistency and high-quality.
- Staying ahead of industry trends and best practices, integrating innovative approaches.
- Proposal Management:
- Leading the end-to-end proposal development process, from opportunity identification to final submission.
- Analyzing RFPs and RFQs to extract key requirements, ensuring proposals meet client needs and are compliant.
- Collaborating with technical staff and subject matter experts to develop persuasive narratives and win themes.
- Writing, editing, and formatting proposal content for clarity, compliance, and consistency.
- Managing proposal timelines, schedules, and compliance matrices to maintain organization and efficiency.
- Maintaining a robust library of proposal templates, boilerplate content, and past submissions.
- Managing and updating project and proposal information in the CRM system.
- Collaboration and Stakeholder Engagement:
- Working closely with the Communications and Strategic Projects Manager to develop key communications and content to support corporate and cross-business marketing.
- Building and sustaining strong relationships with internal teams, industry partners, and clients to foster collaboration and drive business growth.
What qualifications are required for this role?
- Bachelor's degree in marketing, Communications, Business, or a related field.
- Minimum of 7 years of marketing and proposal development experience, ideally within the A/E/C industry.
- At least 5 years of experience managing a team of marketing and proposal professionals.
- Proven expertise in strategic proposal development, with the ability to quickly understand complex service offerings.
- Excellent written and verbal communication skills, with strong attention to detail.
- Ability to juggle multiple projects and meet tight deadlines.
- Proficiency in Adobe Creative Cloud, Microsoft Office, and familiarity with proposal management software, Deltek VantagePoint is a plus.