Job Information
Sno-Isle Libraries Marketing Specialist in Marysville, Washington
Sno-Isle Libraries is recruiting for a Marketing Specialist!
Working at Sno-Isle Libraries
Public libraries are more useful---and exciting---than ever. Embark on a meaningful journey where your passion for learning, commitment to public service, and love for literature converge. Plus, you'll have access to all you can read books. Every day is an opportunity to make a difference in the lives of over 800,000 residents across two counties. Your journey towards professional growth and community connection starts here! Our libraries are the gateway to things yet unimagined, and we want you to help create that experience for future generations. We are committed to fostering an inclusive and diverse environment, ensuring equitable access to opportunities for both personal and professional development. Join us in creating a library experience for our diverse communities, where your contributions play a pivotal role in building a more inclusive and connected future for everyone.
About the Opportunity
Sno-Isle Libraries seeks an innovative and passionate marketing professional to help our community fall in love with their library. The ideal candidate will bring their marketing expertise, ability to maintain and discover emerging best practices, and ability to create content that compels people to connect with their library.
The Marketing Specialist will identify, create, and execute marketing-related campaigns and content that support Sno-Isle Libraries' mission and strategic goals. This position contributes to the Library District's effective operation by promoting library services, spaces, and resources representative of diverse cultures and perspectives, intentionally inclusive, and accessible to everyone.
This position is eligible for hybrid work (onsite and remote), compliant with Sno-Isle Libraries remote work policies and subject to the approval of the position's supervisor. Employees must reside in Washington State and be within a reasonable distance to report to their Sno-Isle Libraries worksite in person as needed.
This position is part of a bargaining unit represented by AFSCME Council 2.
Job Location: Marysville, WA
Minimum Requirements
Essential Functions
Functions listed are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.
Develop and implement marketing plans to promote library products, resources, services, and events for the entire library district. Determine appropriate channels and platforms for various marketing efforts (social media, e-mail, online, video, print etc.).
Serve as the project lead on concurrent campaigns to ensure marketing materials and plans are executed effectively and timely.
Brainstorm and identify opportunities for new promotional campaigns to highlight library services and resources.
Support retention and customer acquisition through customer engagement and targeted marketing techniques, following best practices.
Work collaboratively with vendors, community partners, and internal colleagues to build brand awareness, create cohesive marketing materials, and align promotional goals.
Create and produce content for online and print marketing channels, as directed, which may include advertising, script writing, social media, video, or email.
Liaise with external vendors to design, produce and deliver content or to execute promotional efforts and marketing campaigns as identified in support of Sno-Isle Libraries strategic goals. This ma