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Nintendo of America Inc. The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii, and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokmon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at http://www.nintendo.com . Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other. DESCRIPTION OF DUTIES:

Leverages strong marketing and industry knowledge to support the Strategic Initiatives (SI) partner marketing team.

Ideates, advocates for, and supports the execution of licensed partner marketing opportunities that deliver meaningful consumer engagement and sell-through

Partners closely with Partner Marketing leadership and internal / external stakeholders to facilitate the development and execution of marketing campaigns for licensed partner products through regular interaction with cross-functional internal and external stakeholders and executional leads

Provides recommendations on how to optimize the use of SI marketing resources to deliver on SI business goals

Works closely with partners to document and communicate their marketing strategy-including overall marketing priorities, key product messaging, and target audiences-and help optimize their plans

Evaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROI

Acts as point of contact between external partners, Nintendo internal departments, and NOA SI for all partner marketing-related matters

Supports integration into internal initiatives generated by NOA Sales and Marketing teams that involve partner content

Supports licensed partners in all marketing, advertising and promotional activities, including identifying integration opportunities

Briefs NOA Sales and Marketing teams on priority products, strategy, and initiatives in a timely and productive manner, including the development of assets and game documentation

Analyzes and understands market, consumer, retailer and industry trends

Drive the management, approval, and execution of partner product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc., in partnership with leadership

Actively collaborates with Marketing team in proactive and ongoing development of various media plans

Works closely with external partners to document and communicate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiences

Drives collaboration with external partners and internal teams to ensure effective execution across all operations, logistics, legal, staffing, product training, digital, aspects of the program

Delivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, reca