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AT&T Lead Content Strategist, AB Testing in Bothell, Washington

At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide intuitive and integrated experiences for millions of customers across online, retail and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world as we continue to evolve as a technology-powered, human-centered organization. As part of our team, you’ll transform the way we deliver a seamless customer experience with digital at the center of all you do. In our world, digital is much larger than just an eCommerce channel, we are transforming all channels to digitally perform as one team to create a better customer experience. As we move through 2020, the digital transformation will revolutionize the digital space and you can build a career that will propel your future.

About the Team

The Digital Merchandising Studio is looking for a Lead Digital Content Strategist to join the team to help deliver a best in class customer experience on the web. The Digital Merchandising Studio is responsible for the content strategy, design and implementation of experiences across the AT&T digital properties.

About the Job

The Lead Digital Content Strategist will work with AB testing team, writers, designers, producers and business stakeholders to develop test concepts, content strategy plan that will accomplish goals to test content variations and improve business metrics. The Lead Digital Content strategist will establish the direction for a cross functional team to execute.

Responsibilities and Day-to-Day View

  • Develop test concepts and testing strategies for content variations and collaborate across teams

  • Build and coordinate a shared vision with multiple departments to gain support for strategic initiatives and balance the needs of multiple stakeholders

  • Create user journey diagrams to understand customer experiences and behaviors.

  • Provide direction for graphic designers, copywriters and front end developers through content strategy, merch plans and group meetings helping to achieve site goals by utilizing web best practices, clarifying strategic requirements, explaining complex ideas clearly and managing expectations

  • Provide leadership in defining objectives and strategies for user experience and content

  • Work in an independent fashion, solve problems, make decisions and communicate effectively in difficult situations

  • Research and stay up to date on content trends, best practices and consumer behavior

  • Ensure consistency across all related content from external advertising to upper funnel and lower funnel website content.

Required Qualifications

  • Prior experience 4-5 years with tools such as Adobe Target, Optimizely

  • Prior experience (5-8 years) as an interactive content strategist or directly related experience

  • Excellent organizational and project management skills with experience managing multiple projects with competing priorities

  • Firm understanding of content strategy and responsive design principles

  • Excellent written & oral communication coupled with presentation skills

  • An understanding of why some content works and some doesn’t

  • Motivated self-starter with the ability to manage multiple projects at a time

  • Strong ability to plan and work through complex challenges with a team of creative problem-solvers

Preferred Qualifications

  • Prior experience with e-commerce and account management carts and flows for wireless products and/or entertainment content is a BIG plus

  • Experience with content management systems

  • A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects

  • Experience with Workfront project management software and Adobe content management systems

AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us? Apply now!

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.