Job Information
T-Mobile USA, Inc Sr Product Marketing Manager, T-Life in Bellevue, Washington
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! As a Sr. Product Marketing Manager for T-Life you will collaborate with product and marketing partners to drive product marketing strategy for T-Life. You have a deep understanding of the consumer product attitude, market position, and the digital & app ecosystem. This position defines marketing requirements, product positioning, messaging, and content strategy to drive T-Life downloads, ongoing engagement across multiple domains, and results against enterprise objecitves. We are looking for a Sr. Product Marketing Manager who has a knack for partnering with cross-functional teams to deliver premier digital app experiences. The role requires a person who understands Product lifecycle with preferred background in digital app journeys. Responsibilities: Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint Coordinates the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations. Enable sales, SE's, partners to sell by building effective sales tools and training materials, such as slide decks, competitive positioning, FAQs Deliver webinars and training sessions to technical and non-technical audiences Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts Foster analyst relationships to ensure broad and positive coverage of the business Develop the competitive comparison guide for use in positioning against similar offerings from other organizations Assist in product naming by providing market, competitive and customer context Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy. Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes. Serve as market-facing SME/leader with vision for the product and collaborate with industry analysts as company representative Develop customer references, testimonials and case studies for external and internal use Drive product retention and up-sell/cross-sell strategies Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts Conduct win/loss interviews and perform ongoing analysis to resolve level of customer product adoption and provide feedback to the product team Also responsible for other Duties/Projects as assigned by business management as needed. Qualifications: 7+ years experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenue Experience developing go-to-market strategies, messaging and related tactics in close partnership with Product Management and Sales A strong technical foundation, including experience delivering segment-specific solutions Extensive customer interaction experience and customer success storytelling Strong communication skills (verbal and written) and strong content development skills (streamlined messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills Validated interaction, interface and project management with cross-f