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At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Job Overview The Senior Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns across all company digital channels and brands, driving incremental business value every day. This role partners with stakeholder teams to identify, prioritize, and execute customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns. This includes, but is not limited to, providing strategic guidance for testing and personalization ideation, campaign feasibility, execution and sound testing methodology, delivering against client service level agreements. The Senior Digital Optimization Testing Manager provides consulting services to a variety of stakeholders as a subject matter expert in Digital Optimization, as well as in-depth test analysis and iterative recommendations. They are key participants in formulating and dissemination of optimization best practices, governance and process improvements for company wide A/B Testing practices. In addition, the Senior Digital Optimization Manager is a leadership role in working cross-functionally on the scoping, creation, piloting, implementation and rollout of digital optimization capabilities, including but not limited to advanced targeting rules, automation, recommendations, and machine learning and process improvements for optimization and personalization programs. Job Responsibilities: Plan & implement optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional partners from across the organization, including but not limited to digital business leads, user experience, design, analysts, product managers, and development. Develop a testing roadmap to ensure campaigns are run on time and without conflict Be Responsible For A/B testing process from intake to feasibility to creation to analysis to results and recommendations. Proactively communicate status of projects and lead deliverable/launch expectations with all stakeholders. Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the efficiency of optimization campaigns. Communicate the results of optimization program to a broad audience of stakeholders and executives. Promote culture of testing and optimization within department and across the company. Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction. Drive process improvement across the organization with clearly articulated service level agreements and standardized practices as well as identify and deliver against opportunities for step-function change in delivery of our services. Proactively identify gaps/issues and work with business and technology partners to find solutions to issues. Optimization & Personalization subject matter experts for big-moment campaigns, site migrations, and new platform & architecture development Serve as a subject matter expert by maintaining a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal as well as external team members. Serve as mentor for Digital Optimizatio